2 Minute Drill: You Make The Call

2 Minute Drill: You Make The Call

by Tracy Johnson

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy shares the You Make The Call technique to keep listeners tuned in through commercial breaks.

2 Minute Drill: You Make The Call Highlights:

  • The You Make The Call technique works for any personality at any station.
  • Going into a stop set, provide three choices for what comes up next.
  • Listener votes determine what happens on the air after the commercials.
  • After the break, announce the results.
  • This technique adds drama & anticipation and gets listeners invested.
  • Harvest callers for audio responses to other topics.
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