Most radio shows use regular information features. Information is the “I” in the GIFS strategy News Performance – Insiders Radio Network we use to build a well-rounded, dynamic show. Information segment examples range from a formal newscast to entertainment reports or casual segments like Three Things You Need To Know. Writing your news or information segments should be a priority, but it is usually an afterthought in the show prep process, and that needs to change.

There are several reasons for this:

The Time Crunch: A lot changes after a morning show leaves for the day, and in a world that moves at the speed of X (or Twitter, if you prefer), information must be topical and timely. Most shows don’t have time to digest, edit, and rewrite their stories, or they do it “on the fly” just before a segment airs.

Sense Of Importance: It’s easy to take these features for granted. Many shows seem to view the segment as one of those things they have to do instead of an opportunity to entertain and showcase their personalities.

Writing Styles: The source for most stories is a website or news service, but those stories are written incorrectly for performance. The writing is meant to be read, not spoken. There’s a huge difference. Writing your news and information in the proper style (including in your character voice) is important if the segment is to stand out.

Tips For Writing Your News and Information Segments

Here’s how to make instant improvements in writing your news and information segments:

Be Concise: Your audience doesn’t need (or want) every detail. Edit each story and eliminate things that don’t need to be there. Isolate critical information and eliminate things that don’t fit. The segment will be tighter, quicker, and more enjoyable.

More Perspective: Unless the information segment is hard news or a formal newscast (news-talk stations), add a personality perspective. It doesn’t have to (and probably shouldn’t) be a rant session, but put some energy into interpreting the content through your unique point of view. For details on how to do that, go here.

Priority: Elevate the importance of feeding this segment with creative time and energy. Everyone is busy and stressed, and there are a million details to manage, but stop taking this feature for granted. If you can’t devote attention to making news a tune-in, not a tune-out, maybe you should drop the feature until you can devote attention to it.

For more details on writing better news stories, go here.

Use AI To Help

There are tools and resources to help. Several clients have started using AI tools for writing news and information segments. Even major news organizations like The New York Times are moving in this direction. They are building a team to create AI tools to write, edit, and report the news and experiment with the best methods for presenting information to their audience.

And you can get exceptional results from AI if you use it properly. Here are some things I’ve learned in working with several AI tools, including Chat-GPT, Anthropic (Claude), Google’s AI tool, and Microsoft’s AI Copilot:

Pay For It: The free versions will disappoint you in the results. Many personalities that have tried Chat-GPT give up because the results don’t measure up to their standards in the free model. Upgrade!

Prompts: You know the saying, “Garbage in, garbage out,” right? Using AI is all about writing effective prompts. Feeding a story and saying, “Rewrite this in a conversational style for a radio information segment,” will not produce good results, even with a paid subscription. Tell the AI precisely what you want. Be specific and detailed in your description. Then, provide examples of what you’re looking for.

Style: Train the AI to match your character’s voice and personality style by describing your personality “voice.” Some of the prompts we use are more than 600 words.

This takes time, but once you’ve found the right prompt, it can be used repeatedly.

A Shortcut To Better Information Segments

There is another option. Radio Content Pro is a new service and can be your best shortcut. It works in the background, constantly cranking out up-to-the-minute content and rewriting it in a style to be spoken and not read.

The innovative AI-driven service from WP Media curates thousands of stories per day and rewrites them in multiple ways, including:

A Formal News Story: It includes the details but is written to flow for the spoken word. Use this for a straightforward report.

Commentary: A concise, perspective-filled story leveraging critical facts for a conversational presentation.

Blog: A 2-3 paragraph blog post includes a point of view with details from the story. It’s completely rewritten and ready to copy, paste, and publish without fear of plagiarism or copyright violations.

Entirely Written Newscast:  The service provides a full newscast in the Headlines Of The Day. It’s ready to copy, paste, and use on the air. It’s published overnight and prepared for you to use immediately. Here’s a short description of this feature:

Download an example of how RCP curates a single topic and rewrites the content here:

Download “RCP Story - Kelly Clarkson and Jelly Roll.pdf”

Heartwarming-Endorsement_-Kelly-Clarkson-Covers-Jelly-Rolls-Song-_-Radio-Content-Pro.pdf – Downloaded 93 times – 264.88 KB

And here’s a full newscast example:

Download “RCP Headlines Of the Day Newscast Example”

RCP-Headlines-of-the-Day-2-15-2024-_-Radio-Content-Pro.pdf – Downloaded 91 times – 214.09 KB

Conclusion

Writing news and information segments is a pain, and it’s easy to understand why it is lower on your priority list. But consider that if you have an information segment once per hour and have four significant talk segments per hour, this is 25% of your show. Then, when you realize that this segment may be the only time the listener hears you on that day. Don’t you think it should be more important in the show prep process?

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