Broadcasters think that if they do more, they’ll get more. That’s not true. If you do less and do it better, you’ll succeed faster. That applies to what goes on the radio and on your website. You don’t need a warehouse full of web developers to engage your audience. Even small staffs can thrive with an active website that attracts and engages listeners— and potential listeners — if you provide what your audience really wants from your website—and deliver it better and faster than anyone else.
Spoiler alert: Station websites don’t need endless national news headlines, wire stories, or pop culture articles about the “Top 10 Netflix Shows You’ll Never Finish.” Other sites already do that, and they do it better than you.
What Your Audience Really Wants From Your Website
Your local audience comes to your site for four primary things:
Listening to Audio: When someone visits your site, one of the top reasons is that they want to listen to you! But too often, the stream link is buried, glitchy, or confusing. Make it front and center, big, and stand out. Put it in the header featured on every page. It should be easy to find and launch. Then develop a strategy to provide on-demand audio. Today’s audiences are spoiled (and smart). They expect to hear the best parts of their favorite shows whenever they want. This is a huge opportunity for stations in metered markets if you follow these guidelines, but it’s a good practice for all markets because it increases your profile. They want the hilarious prank call, the outrageous Second Date Update, the heart-melting local hero story—right now, when they want it.
Connection: They want to stay in touch with their favorite personalities, particularly with ways to interact and get content that is not available on-air (behind-the-scenes content, videos, etc.).
Get Free Stuff: Contests drive clicks. The active audience (Prize Pigs, ratings respondents) love winning concert tickets, VIP passes, and hometown bragging rights. Use contests to build your database and grow your influence.
Local Content: When users land on your site, they want to see their world reflected in it. They connect with stories from their streets, neighborhoods, and schools. Give them content about their favorite dive bars.
That’s it. There are four primary things your audience wants from your website. Everything else is clutter. Your team can manage the first three things, but what about #4?
The Challenge
The problem is that finding, curating, and creating local content daily is time-consuming and often requires resources you don’t have. LocalBeat from Radio Content Pro changes everything. Their platform hunts down the freshest, most relevant local stories from vetted, trusted sources in your market, then publishes on a community-based website that your team promotes and monetizes.
It’s like having your own 24/7 local news team… minus the staff meetings and without the cost. The entire business can operate without adding a single staff member.
And it’s all ready to go the moment you need it. But wait, there’s more.
LocalBeat is available on a market-exclusive basis across all North American markets. It’s a turnkey, ready-to-go companion for your station websites that will be profitable from day one.
If you’re ready to fix your website, increase your local presence, and build a revenue-generation machine that doubles as a true audience magnet—this is the power tool you’ve been waiting for.
Get local. Get noticed. Get your life back.
For details, a demo, and to lock in your market, contact http://www.mylocalbeat.com.
And here’s a little more information as an appetizer:
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