by Tracy Johnson
A lot of radio stations stake a claim on being local, or live and local. And it’s important to truly connect with the community. But more stations talk about doing it than actually do it well. This is an example of what being local is all about.
Alberta, Canada has been in the news recently, and not in a good way. The province is experiencing a dramatic increase in Covid cases. It’s the worst in North America, and one of the worst in the world. Check out this story for details on the outbreak.
Last week, the government decided to re-institute restrictions. The announcement was met with expected controversy, but the overall mood in Calgary (the capital) was somber.
Matt and Sarah are the morning show on Rogers Media’s Jack-FM (CJAQ). The show is heavily involved in the community and clearly loves the city. That’s one of the keys to their amazing success. Watch this video for an aircheck and analysis of an extraordinary day on the air:
What a great example of the power of personalities to be the cheerleader for a community. Every radio show should strive to be connected with the audience. Here’s what it takes to do it:
This is yet another outstanding morning on Jack-FM. The show, and program director Corbet Rutzer, made the right call, changing the show’s plan to reflect what was happening in their town. This is a great example of community pride.
Radio personalities can apply improvisational skills to become better performers. Find out how to be more spontaneous and unpredictable without having on-air train wrecks.
Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?