Audience Magnet Blueprint
by Tracy Johnson
A research study from NuVooDoo shows that radio listeners, and more importantly, ratings respondents, don’t trust radio station contests. That’s not only disturbing, it’s frightening. But you can address those problems on your station when you validate your contests by promoting winners.
Promoting winners is more than just announcing the winner on the air or running a winner promo. There’s nothing wrong with making the on-air announcements, of course, but it’s just not enough. The audience is not listening that much, and when they do, they aren’t paying attention, so chances are that no matter how many promos you run and how long you run them, they never really “hear” the winner announcement.
Radio: Validate your contests by promoting winners, but not in the way you think. Like this!Click to tweet
There’s are better ways, and it not only completes the feedback loop, it adds transparency to your contesting.
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