This Research Study On Contests Should Scare You to Death

This Research Study On Contests Should Scare You to Death

by Tracy Johnson

Most radio stations conduct contests and promotions, especially during ratings periods. There’s a good reason for it, too. Ratings respondents are far more likely to participate than non-ratings respondents. But, as we’ve been warning you for years now, most stations are failing to maximize their contesting strategy. This┬ástudy on contests should scare you to death.

Published by Carolyn Gilbert and her team at Nuvoodoo, there are several important take-aways that should get your immediate attention.

 

Study on Contests: Pick Up Prize or Send it Out?

In a world where I can order practically anything online and have it show up at my door in a day or two, why on earth do you think that listeners would be willing to drive across town to pick up a prize? They won’t. Check this out:

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