2 Minute Drill: Earning The Right To Talk

2 Minute Drill: Earning The Right To Talk

by Tracy Johnson

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities must earn the right to talk-and keep talking.

2 Minute Drill: Radio Personalities Must Earn The Right To Talk Highlights:

  • The question I’m asked most: How long should talk breaks be?
  • The question should be: How can I keep the audience tuned into my talk break?
  • Research proves listeners re-evaluate content every 30 seconds. They choose to stay tuned or leave.
  • Talk breaks must move forward by dropping audio bread crumbs.
  • Talk breaks should be as long as they need to be, but no longer. And as short as they can be, but no shorter.
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