Morning Radio Revisited
by Tracy Johnson
If you have the luxury of a having a research budget, you’ll be spending a big chunk on your next perceptual survey, but are you getting data that will motivate change? How you ask research questions is probably the most important factor in creating actionable results.
When designing a survey, it is important that you roll up your sleeves and craft questions that produce answers your team can actually use. This means working backwards from the solution, not forward from the questions.
Radio research projects often ask questions the wrong way. Programmers need to spend more time writing the proper questions that lead to action!Click to tweet
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