Many years ago, some programmers considered me a rebel because I was an early adopter of music scheduling software. At the time, it took an hour to auto-schedule a music log, partly because you had to constantly swap 5 1/4-inch floppy disks so the program would run. Traditionalists complained that the software would ruin everything and replace music directors, then program directors. Some even said, “I’ll never use a computer to schedule my music.” How crazy does that sound today? History is repeating, and this time, the complaints are about artificial intelligence. There are many ways radio should use AI.
Just as music software enabled savvy users to generate better logs faster, AI is changing how you work. But just as software doesn’t fix a lousy music strategy, AI doesn’t make you smarter. The key is learning how to use it effectively.
As you’ve probably read elsewhere:
AI won’t replace you, but someone who knows how to use AI will.
So, the key is to leverage the power of AI in your workflow to improve your performance. In the coming weeks, I’ll share free ideas to help you enhance programming, promotion, and personalities, but there’s one solution every station needs to look at immediately.
How Radio Should Use AI To Solve Problems
You are expected to do more with fewer resources. There’s more pressure and higher expectations. Budgets have been slashed. There is no support team. Yet, everyone is expected to produce more content than ever. Longer shows. Voice-tracking multiple stations. Then, there’s the pressure to write social media posts and blogs and create videos for social media.
The result is a series of problems that need to be addressed:
Time To Prep: Show prep has suffered because nobody has time to do it right. For most shows, 90% of their prep time is spent hunting and gathering content. 10% is spent turning it into entertainment. That needs to be reversed.
It’s Not Unique: Multiple shows in the same market have the same stories, surveys, lists, and weird news items. I’ve heard nearly identical breaks on four radio stations in the same market because everyone works from the same sources.
It’s Stale: Most shows are outdated because their content is produced the day before. The world moves faster than ever. Why shouldn’t your content choices?
It’s Limited: Content is produced once a day. What about the afternoon and night shows? When they arrive, the morning show has already used the “good stuff.”
Information Segments: News, sports, and entertainment reports are thrown together at the last minute, rarely previewed, and often are from a source written to be read, not spoken.
Point Of View: Our coaches work with shows to stand out. We don’t want listeners talking about the story they heard “on the radio” or “what happened.” The goal is to inspire talk about what you said. Personalities need unique content, but finding a perspective takes time and inspiration.
Topics: When you talk about anything on the radio, listeners who care about the topic about it already know. We have to get beyond informing the audience and truly entertain them. Most stations don’t brainstorm enough to get past low-hanging fruit content.
Teasing: Teasing segments is as critical as the content, but learning to tease takes time, skill, and talent to drive listening.
Social Media: Most shows spend more prep time working on digital content than preparing their show. I understand the reasons, but this is insane. The problem is that management insists on quotas that must be fulfilled. Some companies make it a higher priority than what comes out of the speakers.
AI can’t solve all of your problems, but radio should use AI to fix these. And there is a solution.
Introducing Radio Content Pro
A new service called Radio Content Pro (RCP) is launching in January. I’ve helped the team develop it for the past year and recently hosted a webinar to demonstrate it. You can (and should) watch the replay here, but here are some highlights of what it can do for you:
RCP’s AI bots gather, organize, and curate content 24 hours a day, seven days a week, 365 days a year from verified sources and convert it into new content. It’s always new and always fresh.
The content is edited into highlights and bullet points, providing just what you need to know and nothing you don’t. No more reading through long, cluttered posts or prep sites to try and find the nuggets you need.
Then, the story is rewritten for the spoken word, how you talk, and with a personality. It’s the perfect solution for news stories, entertainment reports, blogs, and social media posts.
Every story has three responses with a point of view, so you have something to say about the content and not just pass it on as information.
You get a tease that is better than 90% of the teases I hear on the radio today, including some of the shows we work with.
There are three fresh ideas for each story to create entertaining content, whether it’s a phone topic on-air or an online discussion.
When you need more information on a story, it’s there with one click to the source.
It’s all driven by AI, and it’s incredible.
Try It Out
Radio Content Pro has introduced six products, with more coming soon. Each is market-exclusive for local stations.
RCP Buzz. Designed for CHR and Hot AC stations.
RCP Mainstream. Designed for AC and adult-targeted stations.
RCP Hip Hop. Designed for Hip Hop and Rhythmic CHR stations.
RCP Rock. Designed for Contemporary Rock stations.
RCP Country. Designed for Country stations.
RCP Spirit: Designed for Contemporary Christian stations
The official launch is next month, but you can get early access with Friends and Family pricing now. If you’re curious about how radio should use AI, you must check this out.
Watch for more tips about how radio should use AI with practical solutions soon. In the meantime, check out Radio Content Pro by watching the replay of my recent webinar here: