by Tracy Johnson
The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities must evolve in this episode.
Legendary talk host Phil Hendrie says:
You have to evolve whatever you’re doing, especially if it’s an entertainment product. You really can’t keep the show the same and rely on it to continually deliver. Always evolve your craft.
Every air personality can learn to generate unique content by harvesting real-life experiences and observations and turning them into entertainment. This book shows you how to do it from start to finish.
Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?