Q&A from Art Of The Tease 2

Q&A from Art Of The Tease 2

by Tracy Johnson

There were a lot of questions from the Art Of The Tease seminar, which you can watch on-demand here. Here’s the Q&A from Art Of The Tease 2.

Questions addressed include:

  1. When teasing, is it best to end a segment before the punchline and promote the conclusion in another segment?
  2. How far in advance should a tease begin if it is a major focus of the show?
  3. How often should I tease on-air?
  4. What are some of the best teases that hold a listener’s attention?
  5. Do you tease going into every break?
  6. What are the most important things a tease is should contain?
  7. Can you explain the difference between how to execute a big tease and a small tease?
  8. Should a tease ever be delivered by multiple partners on a show?
  9. On question teases: if a listener’s answer is “no” or if they can’t quickly answer…isn’t that bad?
  10. I hear stations running sweepers going into stop sets that say “coming up next” Is that inviting tune out?
  11. Can a tease be too long?
  12. I notice you’re not time-stamping teases in the seminar, but saying things like “in two minutes.”  Is that more effective than giving a specific time?
  13. Tell me how to tease without making it feel like clickbait.
  14. Do you tease even if it will be 15-20 minutes before I talk next?
  15. Do you recommend that personalities avoid saying, “Coming up after this break.”? Instead, should they say coming up in (5) minutes?
  16. How can a tease truly hold an audience long enough for a payoff?
You might also like:  How to Cross Promote Other Shows and Personalities [audio]


Art of The Tease 2 Seminar on Demand

Art of the Tease Seminar on Demand

If It’s On The Air, Promote It

Personality Profile: Casey Kasem

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