2 Minute Drill: The Pulse Of the Audience
by Tracy Johnson
The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how program directors and radio personalities can track the pulse of the audience.
2 Minute Drill: Pulse Of The Audience Highlights:
- Many radio personalities are hung up on looking for what interests listeners.
- Change the focus. Don’t worry about being relevant.
- Don’t base content choices only on finding what is most important.
- The goal should be to connect with personally by relating in a way that causes interest.
- There’s a difference between being relevant and relatable.
- Both are good. But I’d rather have you be highly relatable than relevant.
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