by Tracy Johnson
I have to pass this along. It’s a hilarious job description for a program director. Some of it is dated, but it’s still quite funny.
At the root of comedy is truth. Mix in exaggeration, and presto! A masterpiece. Of course, I love program directors. I was a PD for many years. But you must admit this is pretty funny.
Still, why does it seem like this was written by an air personality?
Here’s the description of a program director.
So, a Program Director, huh? Don’t the announcers just come on and say what they want? Not quite.
The Program Director is a person at a radio station responsible for “directing programming”.
Program directing usually begins at 10 a.m. The PD strolls in with a steaming Grande Mocha Cappuccino Latte which he actually got free through a station trade with a local coffee shop. Or, he traded concert tickets for it.
Radio stations sometimes trade advertising for products or services. In this case, the PD is taking advantage of the coffee trade set up by a former (sleazy) account executive a year ago. Everyone forgot about it, except the PD. They have keen skills like that.
The station probably owes Starbucks $22,800 dollars in ads because the PD has been mooching and the account executive was fired 6 months ago. But nobody is keeping track.
“It’s all good,” says the PD.
Beware of Program Directors who use that phrase.
Nothing is ever “all good” when somebody tells you it is – especially at a radio station. When a PD tells you “It’s all good,” he is really saying, “I’m ignoring the bad stuff because my latte is getting cold.” That’s not a bad thing. It keeps everyone positive and upbeat.
Program Directors hire and fire the people on-the-air. Just like boats, the best and worst day in a DJ’s life is the day he gets a new job from his Program Director and the day the DJ is canned and finally gets rid of the PD who hired him.
Most Program Directors can spot great talent. They have a sixth sense for it.
Unfortunately, once the talent is hired, most PDs also have another core skill: annoying the crap out of them over stupid, picky, meaningless issues which eventually force already unstable personalities to fantasize about a murder-suicide, involving (and starting with) the Program Director.
Sometimes the Program Director is also Music Director. That’s called wearing two hats. Unfortunately, no one can afford two hats. It was cut out of the station’s budget, which is where record companies come in.
Record companies provide gifts to PDs like hats and other promotional materials including concert tickets, trips for listeners, t-shirts, etc. It used to be cash, cocaine, and hookers but government regulation kind of screwed that up.
Now, everything a Program Director receives has to be disclosed. Because the PD’s boss, the General Manager, wants to make sure he gets his cut.
I’m kidding. Disclosure occurs because the government doesn’t want a radio station making back room deals and promising to play crappy songs in return for anything of value.
Well, unless the public knows. In the good old days, radio had Payola (See “cash, cocaine, and hookers” above). That was great because the DJs and Program Directors were able to make a decent living by taking bribes and playing the record company’s crappy songs.
Governments finally stepped in and cleaned all that up. Today, a DJ or PD can still make a decent living by taking a bribe and playing a song but only if they disclose it to listeners.
It seems the only folks who can legally take Payola anymore are the politicians who stepped in to clean up the radio industry. Of course, they don’t call it Payola. They call it “campaign contributions” or “lobbyist gifts”.
By the way: what’s the difference between a seedy record promoter and a lobbyist? You can trust the seedy record promoter. Wait, there is no difference.
Anyway, back to the Program Director. Besides directing programming and maybe overseeing music, the PD has to go to lunch every day – usually with the guy who does the afternoon show. It is embarrassing when the bill arrives because the PD is never sure whether to offer to pay the bill with another station trade or let the afternoon DJ pay with the money he made by illegally selling station stuff on eBay.
As you can see, being a PD is a day full of hard decisions.
Sometime in the afternoon, the Program Director might have to take a meeting. He will bring in a yellow legal pad and pen but seldom write anything down. This is because anyone with ideas will usually offer to “forward” the info to the PD.
At the end of the day, the Program Director hangs around long enough to make sure the General Manager leaves before he does. This paints the Program Director in a positive light and suggests he’s working himself to the bone. (This tactic also works in other professions.)
Sometimes he has to wear a third hat and do a show on-the-air. He will often use a pseudonym because the last thing the PD wants is for listeners to know that the idiot on the air is also the idiot who is doing the program directing.
Most Program Directors have offices with signed memorabilia from rock stars. Nothing says success like a framed jockstrap with Kid Rock’s signature on it.
Oh yeah, and Program Directors do not look like Andy Travis from the old TV sitcom WKRP in Cincinnati.
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