Here’s a great resource for personalities and programmers. Keep this link and refer to it every year! It’s everything you need for Christmas.
Scared Straight By Santa: Listen to an aircheck of this terrific prank call feature. Click Here. Get all the details on how to implement this feature. Click Here.
12 Days of Kindness: Get listeners involved to help make the community a better place. Click Here.
We Shop For You: Find listeners struggling with getting the perfect gift. And the show goes shopping for them. Click Here.
12 Strays of Christmas: Work with an animal shelter to find homes for 12 pets. Click Here.
We Need a Little Christmas: This is my favorite feature for shows on stations that have not gone to all-Christmas music. Click Here.
Christmas Fact Or Fiction: Fun trivia game any show can play. Click Here.
What’s That Show: A good trivia game for almost every show. Click Here.
Are You Christmas Smart?: Here’s an easy trivia game to play with listeners. Click Here.
Christmas Wish: The best major promotion for tugging on heartstrings. Click Here.
Scared of Santa: An online UGC promotion that drives great activity to your website. Click Here.
12 Trees of Christmas: An inexpensive, fun promotion to give away trees. Click Here.
Choir Promotions: A great community promotion for AC and Christian stations. Click Here.
Jingle Bail: Here’s a fun stunt-based twist that raises cash for charity. Click Here.
Breaking And Entering Christmas: One of the all-time great Christmas promotions. Click Here.
Cash For Christmas: A unique way to give away cash for the holidays. Click Here.
Fundraiser: Pay For Requests: A great way to raise money for your charity. Click Here.
Home For The Holidays: A heartwarming family-friendly promotion for Christmas. Click Here.
Visit The Real Santa Claus: Plan early for this one, but it’s a terrific promotion that gets attention. Click Here.
Toys For Tatas: A great promotion for rock stations with an edge. Click Here.
Should You Play All-Christmas Music: Pros and cons of flipping your format to all-Christmas. Click Here.
Choosing The Right Songs To Play: A list of high-testing songs, updated every year with fresh research. Click Here.
How To Create Better Holiday Programming: Click Here.
How to Schedule Personalities During The Holiday Season: Click Here.
The Santa Claus Show: He could be your most high-profile personality! Click Here.
Stunts & Public Promotions
Human Tree: This is a goofy, but fun promotion that works for some shows. Click Here.
The Talking Snowman: Hilarious promotion that generates talk and provides great audio (and video). Click Here.
The Christmas Music Takeover: The personalities take over and play Christmas music early! Click Here.
How to Brainstorm Original Topics and Content: Generate more original content than you can ever use! Here’s how. Click Here.
How Westjet Won Hearts With A Great Promotion: Click Here.
A Full Library Of Ideas and Promotions: Click Here.
Topics and Listener “Situations”: Get Personality Magnet Show Prep. Click Here.
And finally: It wouldn’t be the holiday season without revisiting what happens when a programmer airchecks Santa. Click Here.
Holiday Programming Guide eBook
Dave Smiley Morning Show Lights Up Indy With Christmas Promotion!
Tips To Sound Great When Everyone’s Off For The Holidays
The Bert Show: Scared Straight By Santa
Jonathan Wier & Ayla Brown: Could Jeff Bezos Become Santa Claus?