Here’s a great resource for personalities and programmers. Keep this link and refer to it every year! It’s everything you need for Christmas.
Features
Scared Straight By Santa: Listen to an aircheck of this terrific prank call feature. Click Here. Get all the details on how to implement this feature. Click Here.
12 Days of Kindness: Get listeners involved to help make the community a better place. Click Here.
We Shop For You: Find listeners struggling with getting the perfect gift. And the show goes shopping for them. Click Here.
12 Strays of Christmas: Work with an animal shelter to find homes for 12 pets. Click Here.
We Need a Little Christmas: This is my favorite feature for shows on stations that have not gone to all-Christmas music. Click Here.
Games
Christmas Fact Or Fiction: Fun trivia game any show can play. Click Here.
What’s That Show: A good trivia game for almost every show. Click Here.
Are You Christmas Smart?: Here’s an easy trivia game to play with listeners. Click Here.
Promotions
Christmas Wish: The best major promotion for tugging on heartstrings. Click Here.
Scared of Santa: An online UGC promotion that drives great activity to your website. Click Here.
12 Trees of Christmas: An inexpensive, fun promotion to give away trees. Click Here.
Choir Promotions: A great community promotion for AC and Christian stations. Click Here.
Jingle Bail: Here’s a fun stunt-based twist that raises cash for charity. Click Here.
Breaking And Entering Christmas: One of the all-time great Christmas promotions. Click Here.
Cash For Christmas: A unique way to give away cash for the holidays. Click Here.
Fundraiser: Pay For Requests: A great way to raise money for your charity. Click Here.
Home For The Holidays: A heartwarming family-friendly promotion for Christmas. Click Here.
Visit The Real Santa Claus: Plan early for this one, but it’s a terrific promotion that gets attention. Click Here.
Toys For Tatas: A great promotion for rock stations with an edge. Click Here.
Programming
Should You Play All-Christmas Music: Pros and cons of flipping your format to all-Christmas. Click Here.
Choosing The Right Songs To Play: A list of high-testing songs, updated every year with fresh research. Click Here.
How To Create Better Holiday Programming: Click Here.
How to Schedule Personalities During The Holiday Season: Click Here.
The Santa Claus Show: He could be your most high-profile personality! Click Here.
Stunts & Public Promotions
Human Tree: This is a goofy, but fun promotion that works for some shows. Click Here.
The Talking Snowman: Hilarious promotion that generates talk and provides great audio (and video). Click Here.
The Christmas Music Takeover: The personalities take over and play Christmas music early! Click Here.
Other Resources
How to Brainstorm Original Topics and Content: Generate more original content than you can ever use! Here’s how. Click Here.
How Westjet Won Hearts With A Great Promotion: Click Here.
A Full Library Of Ideas and Promotions: Click Here.
Topics and Listener “Situations”: Get Personality Magnet Show Prep. Click Here.
Conclusion
And finally: It wouldn’t be the holiday season without revisiting what happens when a programmer airchecks Santa. Click Here.
