Morning Radio Blog

The Physics of Passion: Your Show and Loyal Fans

Every broadcaster says they want fans. Bold, loyal, passionate followers make up the bulk of your quarter-hours. But do you have the courage to recruit and lead a passionate fan base? Not to make it too […]

Fresh, Yet Familiar-Because Old Is Not Outdated

Everyone on the planet is a sucker for new. Yet if you constantly present what you think is “new”, you’ll probably fail. That’s because, while we desire new, we respond to familiar. In music […]

You Won’t Believe How Little Listeners Actually Hear

Every morning you bust your hump to create great content, and bring your “A” game to entertain your fans and attract new ones. You’re grinding it out, day after day. You obsess about each […]

Here’s How to Tell A Story Inside a Feature! [audio]

Virtually every radio personality that reaches a high level of success has learned to tell stories. And most shows that get traction in a market establish branded features that listeners look forward to. Great […]

Help! Digital Growth Is Eating My Ratings

Good news! Radio stations are doing a better job of engaging listeners online and in social media. And there’s more and more content available to consume online. This is fantastic. But at the same […]

Yes, Improv Improves Your Radio Show

“Why are you going to the radio station at 4:30 in the morning? Don’t you guys just get on there and improvise?” Chances are you’ve heard this at least once in your career. I’d […]

Tell Better Personal Stories By Using the Content Decision Tree

There’s nothing like great radio talent telling personal stories from observation and real-life experiences. That’s unique content that nobody else can do. It’s also among the greatest risks of running listeners off your radio […]

How To Get (Nearly) Free Research For Your Show or Station

A free research project? Seriously? That price point gets even the tightest manager’s attention. But you can do it, if you are willing to invest some time and creativity into it. First off, a […]