Morning Radio Blog

The 3 Ways To Increase Radio Ratings

Most radio programmers know (mostly) how radio ratings work. The cynical response: Not very well. The Ratings Game is frustrating, maddening, and unreliable. But let’s simplify how to win the game. There are 3 […]

Radio Personalities Need More Presence

Developing a winning radio personality is like building a relationship with listeners. It takes time to grow a bond. It can’t be rushed, but managers can accelerate growth through the five stages of my […]

The George Costanza Guide to Personality Radio

Seinfeld reruns never get old. They are classics and rich with lessons in character development, show preparation and story structure for radio personalities and programmers. And good old George Costanza. Seinfeld’s best friend is […]

How To Open a Talk Break and Perform In the Listener’s Environment

I work with an air personality that is always striving for excellence. She works hard to be at the top of her craft, always seeking the little things that provide an edge. Lately, she’s […]

Take a Stand To Build A Brand

\When is the last time you were out with friends and someone said: “I have a great idea. Let’s go to this new ice cream store I just found. They have the best vanilla […]

The Fastest Way To Increase Radio Ratings Is to Reduce Tune-Out [audio]

Every time a radio personality turns on a mic, they start over. It’s a new challenge, and a new opportunity, to build audience attention starting at zero. That may sound dramatic, but it’s true. […]

New eBook Alert: 7 Habits of High Performing Personalities

Tracy Johnson Media Group is proud to announce our newest eBook. New on our bookshelf: The 7 Habits of High Performing Radio Personalities.  7 Habits is the first book written by TJMG Talent Coach […]

Why Your Radio Station (and Your Show) Needs a Mission Statement

Many who follow this site will see the headline and won’t click on this post. They think it’s a boring topic, and I get that. But it’s only boring because broadcasters make it boring. Few […]

Sometimes It’s the Small Things

This is another example of how radio is like baseball. Maybe it’s just be the baseball fan in me that sees it this way. But it seems that winning teams are successful because they […]

Radio and The Art Of Sucking

I’ve been struggling with some hard concepts for awhile. It’s about the process of becoming a great personality or great radio station. And I’ve come to a conclusion. Great radio brands are created only […]