Morning Radio Blog

4 Ways Radio Shows Are Better Now Than 3 Months Ago

In the past few weeks, most multi-personality radio shows have been disrupted. Broadcasting from remote locations and relying on video connections for eye contact has presented challenges. But it’s also produced improvements that hopefully […]

Winning Recipe For Success: Prepare Tight and Perform Loose

Here’s a term that could unlock the next level of radio performance for many personalities: Tina Fey calls it Relaxed Readiness. It’s a terrific goal for radio personalities to find the “sweet spot” of […]

3 Things To Do Now To Prepare For The Recovery

Nobody knows when the recovery from this worldwide pandemic will take place. As Dr. Fauci has said, the virus determines the timeline. But it will end. And though the return to normal may be […]

What We’ve Learned After 45 Days (Or So) Of The New Normal

Remember the good old days? You know, 3-4 months ago? It seems like decades, doesn’t it? Yet in just the last 45 days or so, the radio world has turned upside down. It’s a […]

How To Master Creative Content That Can’t Be Duplicated

I’m going to let you in on a little secret. When the secret is revealed, you’ll think, “Of course. How obvious.” Some will wonder why it’s a big deal. Many will skip to the […]

Build A Commercial-Free Strategy To Be Proud Of

Many radio stations build their strategy around being “the most music”. But that claim doesn’t hold up when listeners compare stations against all other forms of entertainment, not just other radio stations. That’s why […]

The Art Of Performance: Ranting Is Not Storytelling

Ranting has taken over social media. Isn’t it amazing that so many people think their Facebook or Twitter feed is a bully pulpit to try and change your opinion. But it doesn’t work, does […]

How To Program, Perform and Promote Through This Emergency

Nothing like this has ever happened before. So there’s no model. No template. What should radio stations do now in response to the fast-moving worldwide disaster that impacts every single person in the world? […]

Performing To a Template

The most successful performers today break many rules cherished by radio broadcasters. Online personalities produce YouTube videos that are technically sloppy, not slick. Podcasts are longer than the content merits. The stories meander, sometimes […]

Tips To Improve Morning Show Promos

Promos designed to improve the results for a high profile radio show are important. Positioning personalities and character traits are also important. That means the time devoted to airing morning show promos is valuable. […]