Morning Radio Blog

The Incredible Power of Super Listeners

You probably have enough listeners. We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. Seriously. There are few stations that can’t […]

Get Used To It: Radio Team Shows Are Codependent

One of my clients, a very good radio show, broke up. The main personalities could no longer coexist. It's a shame because radio shows are codependent, just like a band.

Get More Phone Calls With a Better Invitation To Call

Radio personalities all over the world report that phone calls to radio stations are lower than ever. It’s true, and there are many reasons for the decline in call volume. But there are a […]

Why Radio Should Focus On Winning Fans, Not P1s

Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.

Get That Gig: Start a Podcast

Most personalities looking for a new gig seek a bigger opportunity. Maybe the goal is a bigger market. Or a more high profile show. Some want to move from nights to afternoons or middays […]

Working With Talented People

Great radio personalities have a superpower that is hard to understand and can't be taught. Working with these truly talented people is simply different. It requires unique coaching skills.

The Incredible, Liberating Power of NO

Ask broadcasters what they’d like to change about radio, and someone will say that we have to get stronger and more confident with our brands. We need to attract the attention and respect the […]

Radio Personalities Should Be The Face of Your Brand

I’ve been saying it for awhile now, and it’s time to say it again. Air personalities are the future of radio. And it’s high time to make them the face of your brand. In […]

Get That Gig: Start With A Great Resume’

You’ve found the perfect opportunity for the next stage in your career. The air check is finished, and it’s awesome. But wait. Getting that Gig starts with a great resume’ to sell the air […]

Baseball, the Three Run Home Run and Your Radio Station

As a baseball fan, I take every opportunity to connect my favorite sport with radio. There are more connections than you might think. But what does baseball, the three run home run and your […]