Morning Radio Blog

If It Doesn’t Target Emotions, It’s a Bad Hook

Listeners make fast decisions. Like it. Hate it. It’s for me. It’s not for me. We all know that attention is at a premium. You have 7 seconds to hook the audience and get […]

Radio Shows and The Overnight Success Myth

We are all impatient, aren’t we? We want what we want when we want it. It’s part of the DNA of contemporary life. And when we get a great idea, it goes on the […]

Personality Profile: 10 Things I Learned From Kidd Kraddick

I still can’t believe he’s gone. It was my privilege to work with Kidd Kraddick for many years. He was one of the most gracious, kindest personalities I’ve ever met. Kidd was the first […]

How To Overcome Bad Habits and Crutches On Air

Okay, so this is, like, an article about, ah, all those, um, bad, uh, habits or on-air crutches that Dj’s pick up, you know. Know what I mean? Fix these things and, like, you can […]

Making The Best Of The Dreaded Client Interviews

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify […]

The Magnetic Power of Personal Stories

Ah, the power of personal stories. Evidence of the power of storytelling is everywhere, and it has become clear once again that the ability to relate personal experiences from your life is one of […]

Personality Profile: Howard Stern, King of All Interviewers

Like every great performance artist, interviewers are able to tell a story. Great personalities make interviews seem effortless. It seems so easy, everyone seems to think interviews are a good idea. But they’re not […]

The Most Powerful Word in Marketing

Want to increase response for promotions and contests? That can be done through language. Use the right words and response rates can soar. But there’s one word that delivers more response. It’s almost like a […]