Morning Radio Blog

5 Programming Considerations For Holiday Programming [audio]

The year is winding down (finally) and the staff is counting the days until the Holiday break. The rating period will be ending in a few weeks, and most radio stations will take a […]

Radio Talent: You’re Killing The Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide electricity? Of course not. So on […]

What To Do About Nielsen’s Headphones Bonus

And so The Rating Game adjusts yet again. Nielsen has changed the methodology for gathering listening estimates in PPM markets by implementing a headphones bonus, and early returns indicate AQH has increased as a […]

Personality Profile: Jumpin Jeff Walker: 40 Years At #1

Most radio shows have a goal to someday reach the top in their market. To be #1. To WKRZ/Scranton-Wilkes-Barre morning host Jumpin Jeff Walker, it’s what he’s come to expect from himself. Jeff just […]

Personality Profile: Free Beer & Hot Wings & Selfish Radio

It’s one of the most unique names in personality radio. They have built a network of affiliates from their hometown of Grand Rapids, Michigan. And they continue to build their career with selfish radio. […]

Radio Personality Tips on Likability From Newspaper Death Notices

One of the most important traits of winning radio personalities is to develop a genuine, likable nature. Some are born with it. Others have to learn it. But regardless, a likable good nature is […]

How To Cross-Promote Topics On Social Media

There’s no doubt that phone response on radio shows has declined. There are many reasons, but the problem is compounded by changes in listening patterns that have yet to return to “normal” levels (pre-COVID). […]

3 Can’t Miss Bits For Radio Shows

There aren’t many radio segments you can count on to deliver a great listener reaction and attention. In fact, there are no sure things. But these can’t miss bits come as close as possible. […]

Leverage Your Brand & Make Money With Merchandising

Every radio manager is looking for a new revenue stream. Every PD is trying to find ways to increase visibility and presence. And every promotion manager is desperate for finding ways to build a […]

MSBC 2020 Is a Rare Opportunity For Newbies

It’s no secret that radio companies are extremely cost-sensitive. It’s been tight for quite a few years now, but this year has been extreme. I’ve talked to hundreds (yes, literally hundreds) of personalities and […]