Morning Radio Blog

Radio Promos Must Do At Least One Of These 3 Things

Every element on the radio is an opportunity to promote, position and entertain. That includes promos. A great promo will accomplish these 3 goals.

Get That Gig: Start With A Great Resume’

You’ve found the perfect opportunity for the next stage in your career. The air check is finished, and it’s awesome. But wait. Getting that Gig starts with a great resume’ to sell the air […]

Baseball, the Three Run Home Run and Your Radio Station

As an avid baseball fan, I take every opportunity to connect my favorite sport with radio. There are more connections than you might think. But what does baseball, the three run home run and […]

Casting A Radio Show: Why 3 Is The Perfect Number

Casting a radio show is hard. Managers and programmers invest a lot of time and energy into finding the perfect mix of personalities to attract fans and deliver ratings. While there’s no single formula […]

Personality Profile: Jonathan Wier – #1 in Kansas City

The email landed in my inbox from Jonathan Wier. In short, he said, For the first time ever my show (The Jonathan Wier Show 6-9pm on KMBZ in KC) is #1 in every single […]

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. There you go. Lesson learned. Done deal. No go make it happen and watch your ratings soar. Sorry. Okay, that’s not probable, and […]

5 Listener Comments That Will Suck The Life Out Of You

We love listeners, and we hope they love us. And if we ask the right way, and really listen to their answers, they can provide a ton of insight for creating more compelling radio […]

Personalities: Be Proactive To Get Feedback

An increasingly common complaint from radio personalities is how little feedback they get from managers and program directors. As budget reductions continue to consolidate duties, overworked PD’s often don’t make time to listen to, […]

Baseball & Morning Radio: The Thin Line Between Mediocre & Legendary

If a major league baseball player hits .300 over the course of his career, he will likely become inducted into the Hall of Fame. That’s the museum reserved for the truly elite of the […]

Mike Shepard Joins TJMG

Veteran programmer, talent coach and research executive Mike Shepard is joining Tracy Johnson Media Group! I couldn’t be more excited to welcome Mike. He brings 30 years of experience in programming, talent coaching and […]