Morning Radio Blog

9 Reasons I Love Air Personalities

Man, I love air personalities. Working with air talent is one of the most rewarding and exciting things I’ve ever done, and I have had the privilege to meet and work with some of […]

How to Perform With the Conscience of the Listener

The first thing I teach clients is how to increase ratings by hanging onto those listeners who already like you and are listening. It’s the single fastest way to increase ratings. We do this […]

Be Like Lucille Ball: Willing to Be Weird

No one wants to be average. Everyone wants to be normal. But everyone also wants to be unique. We want to stand out. But normal doesn’t stand out. It blends in. For radio personalities, […]

The Trait That Destroys Likability: Sarcasm

When is the last time you looked forward to being around someone who always complains? Or that couple that bickers and argues at dinner? Or relentlessly makes fun of others? Is it comfortable being […]

11 Building Blocks To Develop a Personality Brand

A strong personal brand is one of the most important things radio personalities must develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn’t […]

A Cure For The Out-Of-Control Virus: IMEWEUS

A virus that has spread through radio stations and personality shows all over the world. Left untreated, it threatens to destroy. It starts slowly. We don’t even notice it’s there. Gradually, day by day, break […]

5 Lessons Radio Can Learn From Game Shows [video]

If radio created on-air contests that were more like TV game shows, we would be have much greater results from games, contests and promotions. The producers of game shows spend a lot of time […]

How Drive Thru Radio Can Make Your Show More Listenable

Listeners are familiar with the radio. They know how it works. Turn on the car, and it comes on. Don’t like what you hear? Push the button until you get something that doesn’t make […]

The Passion Puzzle

As a performer, you want to inspire a large fan base of raving fans. That leads to ratings success, bonuses and satisfaction in this amazing, wonderful business of radio. But how do we do […]

If It’s On The Air, Promote It

Here are some profound programming words to live by that are more relevant heading in to 2019 than ever before: If it’s on the air, promote it! If you won’t promote it, take it […]