Morning Radio Blog

7 Ways to Make A Great Impression at Station Appearances

Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But many radio stations fail to make the impression they could with […]

You ARE Going to Morning Show Boot Camp This Year, RIGHT?

Don Anthony’s Morning Show Boot Camp should be part of your annual training. It’s a tremendous opportunity to meet other personalities and improve your mastery of personality radio. There’s a ton to take away […]

The High Risk Zone of Every Talk Break

Why do program directors limit talk breaks? They’re usually not just trying to show who’s boss. There is usually a good reason. Every time a talk break begins, the station enters a high risk […]

5 Radio Lessons From a Flock of Geese

Growing up on the plains of Nebraska, we watched the annual migration of geese and Sandhills Cranes. They flew south in the fall and north in the spring. And there are radio lessons from a flock […]

A Much-Needed Primer on Teasing

Teasing is tricky. It really is. It seems like it shouldn’t be difficult. But this is an area that causes personalities to stumble. Think about how important it is to develop this skill. It’s […]

Get That Gig: Every Personality Needs a Website

Getting a Gig is a marketing process and the product is you. Imagine launching a brand without an online presence. That’s why every personality needs a website. Creating a great website is easier and […]

How Radio Companies Can (Finally) Get Help For Air Talent

Radio station management: You’re on notice. It’s time to get help for air talent. The vast majority of radio personalities are not getting the time, attention or coaching they want and need. Fortunately, there’s […]

Please Welcome New Talent Coach Andy Meadows!

Another new addition has joined the Tracy Johnson Media Group! Andy Meadows is joining the team to add more consulting and talent coaching depth. I’ve worked with Andy in his role as Operations Manager, […]

The Incredible Power of Super Listeners

You probably have enough listeners. We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. Seriously. There are few stations that can’t […]

Get Used To It: Radio Team Shows Are Codependent

One of my clients, a very good radio show, broke up. The main personalities could no longer coexist. It's a shame because radio shows are codependent, just like a band.