Morning Radio Blog

Why Your Show Sucks on Monday, and 4 Things to Do About It

Most everyone hates Mondays. There’s even a Boomtown Rats song that made it an anthem in the 80s.  That day is tough for listeners and for radio personalities.  It’s different than every other day. […]

The Sneaky Power Of The Horizontal Tease

Most personalities don’t think about promoting tomorrow’s show that much. Most of their attention is spent trying to get listeners to stay tuned in now, or to convince them to come back in the […]

How To Win The War For Attention

You intuitively know that radio is under attack from all forms of media for consumer attention. It’s not just other radio stations battling for those quarter hours. Anything that takes listeners away from your […]

The Difference Between Relevant and Relatable… and Why It Matters [audio]

Are you relevant? I hope so. Are you relatable? That would also be good. In fact, it’s better (spoiler alert). You may be thinking that relevant and relatable are the same thing. But they’re […]

How to Use Text To Win as a Trigger For Contesting

More and more stations are migrating to text messaging as a trigger for contesting, and for good reason. Text to win is becoming more and more popular as the vast majority of the population […]

The Role of Air Personalities In Real Listener’s Lives

Have you ever wondered what difference you make each day? The role of air personalities should not be under estimated, no matter h0w strange your job seems to others! You work strange hours, lock […]

How To Build A Radio Show With The GIFS System

When you hear the term GIFS, you probably think of those funny, animated photos that make their way into your email box all the time. But this is a GIFS System that could be […]

5 Tips To Be Likable On The Air!

Attracting a large audience is pretty simple. Listeners who love you reward you with loyalty. That adds to your time spent listening. To make them love you, they must first like you. For higher ratings, get them […]