Morning Radio Blog

Forget Original Material: Focus on Unique Performances [audio]

Every time I work with an air personality that insists on creating original material that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so […]

3 Ways to Impact Ratings by Thinking “Outside-In”

Radio is a peculiar industry that permeates all aspects of a programmer’s life. A radio station requires so much time and attention, it is hard to keep perspective. There are a million details, and […]

All Breaks Are Important, But Not Equal

Listeners are constantly forming opinions and making decisions on whether or not it’s worth their time to stay tuned. They’re constantly tuning in and out of your radio station. For radio personalities, this creates […]

Want Superstar Radio Talent? Here’s What To Look For

Dynamic radio personalities are the key to radio’s future. But not all talent is created equal. You don’t need personalities with a nice voice or someone that executes the format with precision. Today’s broadcasters […]

Wanna Win? Host a Party!

Everyone loves a party. It’s a celebration. It’s fun. And if it’s done right, guests can’t wait for the next party. But did you ever host a party? I’m sure you have. Hosting the […]

Personalities Promoting Music: Music Promoting Personalities

I’ve never known of a legendary music station without great personalities. And I’ve rarely heard of truly dominant personalities on a music station without a strong music base that supports them. Personalities promoting music […]

Why Your Radio Show Needs A Talent Coach

Does your station need a radio talent coach? The answer is, Well, yes…Of course you do. Of course, I’m a bit biased. I’m a talent coach. But chances are your station, and the personalities […]

The Winning Show Prep Formula: TSP = TSL

Memorize this show prep formula and remind yourself of it every day: TSP = TSL. The amount of time spent preparing is directly related to the amount of time spent listening. It’s not the only […]

If It Doesn’t Target Emotions, It’s a Bad Hook

Listeners make fast decisions. Like it. Hate it. It’s for me. It’s not for me. We all know that attention is at a premium. You have 7 seconds to hook the audience and get […]

Radio Shows and The Overnight Success Myth

We are all impatient, aren’t we? We want what we want when we want it. It’s part of the DNA of contemporary life. And when we get a great idea, it goes on the […]