Morning Radio Blog

The Incredible Power of a Story Arc [audio]

Writers create stories around a formula that creates a story arc. The goal is to take the reader on a journey, leading therm from chapter to chapter with a compelling story. The process of creating […]

Dealing With Tragedy: Suicide and Depression

There are many kinds of tragedies that affect the audience in deeply personal ways. Each is sensitive in different ways. It’s particularly challenging to talk about events involving kids. But when a celebrity ends […]

Giveaway Strategy: Why One Day Contests Can Be a Big Success

Here’s an interesting question that is sure to inspire a spirited debate between programmers. Which has more promotional value: Giving away valuable prizes by spreading them across several days (or weeks) and dayparts or […]

Is Gluttony Keeping You From Being a Lean Clean Entertainment Machine?

You’ve probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called a “glutton for punishment”. Or you immediately think of a scene in […]

Lucky? No. Here Are 5 Ways to Make Your Own Luck

Everybody knows someone they consider lucky. They’re always in the right place at the right time. Things just tend to work out for them. They live a charmed life. They don’t deserve it. Why […]

Concentration of Force Unlocks Your Power

A principle of war is to focus an attack on a narrow, defined target. The concentration of force does not necessarily imply a massing of forces, but rather having them united to deliver an impact when […]

What’s More Important: Personality or Content?

Personality or content? Relevant or relatable? Structure or style? What is more important on the air? It’s ideal to have both, of course. And we should always strive to have a relevant show with […]

What Causes Tune In

Most radio stations are not aggressive enough. Attracting listeners to become loyal fans of a station or radio show demands a creative approach to recruiting those listeners. It’s not a simple matter of eliminating […]