In spite of so many high profile news stories in 2016, HGTV out-rated CNN. They do it by knowing who they’re for, who they are, and executing. Your brand can do the same by […]
What has TV figured out that has taken radio far longer to discover? The power of a creative hooks. Television hooks address a world that is moving faster and faster. Most radio stations don’t. […]
I still can’t believe he’s gone. It was my privilege to work with Kidd Kraddick. He was one of the most gracious, kindest personalities I’ve ever met. Kidd was the first to give credit […]
Every time I work with an air personality that insists on creating original material that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so […]
As the Powerball Lottery in the U.S. grew to record levels, most radio shows were talking about it in some fashion. Typical breaks on the air were phone topics asking what you’d do if […]
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