Morning Radio Blog

All Innovation Is Not Created Equal: Marketing Lessons From McDonald’s

McDonald’s is rolling out the innovation, including table service at locations nationwide. Does that sound shocking? The fast-food restaurant is innovating, and there are marketing lessons from McDonald’s for your radio station. This is […]

Can Radio Win With Driverless Cars? [video]

Ford has a new CEO: Jim Hackett, the head of driverless cars at Ford, is not in charge. Effective immediately. This executive shakeup along with billions being invested by automakers and tech companies alike […]

Hijacking Audience Attention

In the past, scarcity drove radio usage. It was easy to attract audiences because there were far fewer entertainment sources competing for that attention. But times have changed. Attention is the new scarcity. And […]

Here’s Why You Must Develop Personality Now

Radio has a bright future. We need to make some adjustments, but it’s not going away. But personality radio has a tremendous future. More evidence proves that air talent sets stations apart. And that’s why you […]

How the Feature Tough Love Turns Into A Promotion

If it’s not already taken in your market, you should take a long, hard look at the feature, Tough Love Starring Siri. It continues to perform well in every research project I’ve seen. And one […]

Reinventing a Great Radio Show

You may not think of Halifax, Nova Scotia as the source for great personality radio, but something amazing has been taking place there. Bell Media’s heritage Hot AC C100 is a great case study […]

6 Signs You Should Invest In SEO

If you’re running a small business, or working with clients who are, SEO is probably not on the top of your mind every day. You have too many other things to worry about, too […]

Four Ways to Fire Up Promos With Content

The world moves fast and your audience has high expectations. That alone should be enough to cause us to reconsider how we promote stations. Every element is an opportunity to entertain, position and inspire […]