Morning Radio Blog

Anatomy of a Great Personal Story

There’s nothing like a great personal story to hold listener attention and endear air talent to an audience. They are character-defining moments of unique content that no other personality can copy. But personal stories are […]

A Programmer Air Checks Santa

What would happen if Santa Claus were an air talent, and a programmer were to review his performance? Here’s how it may go if a programmer air checks Santa. It’s a one-way discussion, because […]

5 Programming Considerations For Holiday Programming [audio]

The year is winding down and you’re counting the days until the Holiday break. The ratings period is over, and you have a couple of weeks to relax. Most of the staff wants time […]

How To Win The Christmas Programming Battle

Okay, you have decided to go all-in on Christmas programming. That’s great. Congratulations. Now what? The Christmas Music Station is the ultimate station everyone at work can agree on. It’s appeal is universal. It puts listeners in […]

3 Programming Rules that Make No Sense

Program Directors are notorious for establishing rules for their air staff. Programmers love to make programming rules. It makes things easier to manage, but rules can suck the life out of the sound of […]

How To Shake Hands On the Air [audio]

When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a high point, we […]

Should Your Station Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. In fact, over 500 (yes, FIVE HUNDRED) stations use this tactic in the U.S. alone. Radio stations that switch to all Christmas music usually […]

Forget Original Material: Focus on Unique Performances [audio]

Every time I work with an air personality that insists on creating original material that has never been done before, a shiver runs through me. They’re almost certainly going to fail. There are so […]