Morning Radio Blog

Casting A Radio Show: Why 3 Is The Perfect Number

Casting a radio show is hard. Managers and programmers invest a lot of time and energy into finding the perfect mix of personalities to attract fans and deliver ratings. While there’s no single formula […]

Personality Profile: Jonathan Wier – #1 in Kansas City

The email landed in my inbox from Jonathan Wier. In short, he said, For the first time ever my show (The Jonathan Wier Show 6-9pm on KMBZ in KC) is #1 in every single […]

Radio Theories on Stop Set Placement

The best way to program commercials is to go commercial free. There you go. Lesson learned. Done deal. No go make it happen and watch your ratings soar. Sorry. Okay, that’s not probable, and […]

5 Listener Comments That Will Suck The Life Out Of You

We love listeners, and we hope they love us. And if we ask the right way, and really listen to their answers, they can provide a ton of insight for creating more compelling radio […]

Personalities: Be Proactive To Get Feedback

An increasingly common complaint from radio personalities is how little feedback they get from managers and program directors. As budget reductions continue to consolidate duties, overworked PD’s often don’t make time to listen to, […]

Baseball & Morning Radio: The Thin Line Between Mediocre & Legendary

If a major league baseball player hits .300 over the course of his career, he will likely become inducted into the Hall of Fame. That’s the museum reserved for the truly elite of the […]

Mike Shepard Joins TJMG

Veteran programmer, talent coach and research executive Mike Shepard is joining Tracy Johnson Media Group! I couldn’t be more excited to welcome Mike. He brings 30 years of experience in programming, talent coaching and […]

Personality Radio Is About Entertainment, Not Content

One of the pure joys of working with so many radio personalities is when they transform from DJs to true entertainers. It happens over time, but then it kind of sneaks up on you. […]

Don’t Give The Audience Homework

Step outside the radio “box” and broadcasters quickly realize listeners aren’t paying much attention, and don’t work that hard to figure out what’s going on. We have to make it easy for them or […]

The Science Behind Why Listeners Reject Talk

When the microphone turns on, listeners tune out. Or so they say. It’s become an accepted rule in broadcasting, especially since listening is measured with meters. But have we ever figured out why it […]