Morning Radio Blog

How to Cross Promote Other Shows and Personalities [audio]

Radio stations overlook some obvious ways to grow their audience. We get hung up on reduced marketing budgets and seem to accept that there’ not much we can do. It’s not the case. You […]

Steal These Ideas #1: Kids Quiz, Why We Break Up, Worst Inventions, More

Here are more ideas for your show, courtesy Interprep,com Kids Quiz Line up a kid and ask them trivia questions. They won’t know the answers but that’s okay because you’re going to feed the […]

What You Need To Know To Deal With Sensitive Topics [audio]

At a time when everyone is talking about politics, you’re not. Maybe management has issued an order that it’s off-lmits. Or you don’t want to deal with complaints. Or you don’t know how how […]

How To Overcome Radio Gluttony for A Lean, Clean Entertainment Machine

You’ve probably heard the term gluttony in various contexts. Sometimes a particular personality type that keeps getting into bad situations are called gluttons for punishment. Or you immediately think of the scene in the […]

Pack Punch in Prep By Mastering Twitter Lists

One of the best sources for free radio show prep is Twitter. But have you fine-tuned your feed to unlock the prep power you need when you need it? That’s the beauty of Twitter Lists. […]

Format Update: The Death of Throwback Rhythm is Greatly Exaggerated

It happens with nearly every format that captures radio’s imagination as the next big thing. Followers pile in, and it’s proclaimed the “next big thing”. Then it hits a wall and is declared dead […]

Three Personalities Who Stand Out by Thinking Different

Great marketers think different, approaching the marketplace with a different vision than most. The creative genius of Steve Jobs is well known, but how can we apply creative marketing concepts to radio? Think Different: […]

In One Day, President Trump Set More Appointment Tune Ins Than Your Station Did

Whether you support him or loathe him, you have to agree that Donald Trump isn’t like any other president. The Donald may end up being known as the Tweeting President, which drives some of […]