Morning Radio Blog

3 Can’t Miss Bits That Work (Nearly) Every Time

There aren’t many radio segments you can count on to deliver listener response and attention for your show anytime you call on them. In fact, there are no sure things. But these can’t miss […]

When Bad Ratings Happen to Good Stations

It happens once a quarter, or every six months, depending on the market you’re in. And it’s one of the most stressful of days for programmers and radio personalities. What do you do if […]

The Art & Science of Programming

Personality radio is both art and science. And it should be in relatively equal parts. Often, programmers place so much emphasis on science, they miss the art. Or vice-versa. Personalities tend to disregard the […]

How To Localize Your Radio Station

There’s something special about great radio stations that are locked into their commuinities. Those from another place just don’t “get” it, but the locals can feel it. There’s a vibe that reflects the audience […]

If Content is King, Who’s the Queen?

You’ve heard it over and over. It’s all about content. Content is king. But is it? You may have the most compelling material on the air, but if nobody knows about it, does it […]

5 Critical Questions Every Air Personality Must Answer

So you want to be a legendary air personality. Great. I want to help you realize those dreams, starting now. But you have to take the first step by answering 5 important questions. By the […]

How to Win Loyal Listeners Every Day

How much of your brand strategy is built to win loyal listeners? Passionate fans are responsible for the vast majority of listening credit, so doesn’t it make sense to focus on getting more loyalty? A […]

How To Inspire Air Personalities When They’re In A Rut

Ask any sports coach, teacher or parent about their biggest challenge, and it won’t take long for them to say something about working with people who aren’t motivated. You can add radio program director […]