Morning Radio Blog

How Drive Thru Radio Can Make Your Show More Listenable

Listeners are familiar with the radio. They know how it works. Turn on the car, and it comes on. Don’t like what you hear? Push the button until you get something that doesn’t make […]

The Passion Puzzle

As a performer, you want to inspire a large fan base of raving fans. That leads to ratings success, bonuses and satisfaction in this amazing, wonderful business of radio. But how do we do […]

If It’s On The Air, Promote It

Here are some profound programming words to live by that are more relevant heading in to 2019 than ever before: If it’s on the air, promote it! If you won’t promote it, take it […]

Anatomy of a Great Personal Story

There’s nothing like a great personal story to hold listener attention and endear air talent to an audience. They are character-defining moments of unique content that no other personality can copy. But personal stories are […]

A Programmer Air Checks Santa

What would happen if Santa Claus were an air talent, and a programmer were to review his performance? Here’s how it may go if a programmer air checks Santa. It’s a one-way discussion, because […]

5 Programming Considerations For Holiday Programming [audio]

The year is winding down and you’re counting the days until the Holiday break. The ratings period is over, and you have a couple of weeks to relax. Most of the staff wants time […]

How To Win The Christmas Programming Battle

Okay, you have decided to go all-in on Christmas programming. That’s great. Congratulations. Now what? The Christmas Music Station is the ultimate station everyone at work can agree on. It’s appeal is universal. It puts listeners in […]

3 Programming Rules that Make No Sense

Program Directors are notorious for establishing rules for their air staff. Programmers love to make programming rules. It makes things easier to manage, but rules can suck the life out of the sound of […]

How To Shake Hands On the Air [audio]

When you think about it, many air personalities are rude. In the interest of brevity, we rush into content to get off to a quick start. And when we reach a high point, we […]

Should Your Station Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. In fact, over 500 (yes, FIVE HUNDRED) stations use this tactic in the U.S. alone. Radio stations that switch to all Christmas music usually […]