Morning Radio Blog

Must Have Personality Traits For Radio Talent

This is the time most folks set goals with the intention of charting a course to a better year. Many stations set ratings or revenue goals. But there are so many variables, it often […]

New Year Resolutions For Radio Personalities

It’s time for New Year Resolutions again. To make lasting adjustments, it’s important to establish specific goals with a timeline. Doing it at the beginning of a year is a natural time to refresh, adapt and make […]

Storytelling Skill: Drop Audio Breadcrumbs

Isn’t it amazing how drama causes us to do things we ordinarily wouldn’t? An artist leads an audience through a maze of entertainment anxious to hear how a story will turn out. On the […]

Winter Meetings Lessons For Radio Talent

As a baseball geek, I get excited when the MLB Winter Meetings come to San Diego every few years. It’s a rush to hang out in the hotel lobby and watch the action unfold. […]

Are You Performing a Show or a Shift?

There are two types of radio personalities. Those who are in the entertainment business and those who are fulfilling their job requirements on the air. There is nothing wrong with either. But one is […]

6 Key Things Every Staff Member Needs To Know

As a programmer or morning personality, there are two audiences. One is obvious and important: The listener. They’re responsible for the ratings bonus. The other is often ignored: It’s the internal team. This audience […]

Concentration of Force Unlocks Your Power

For those who subscribe to Sun Tzu’s The Art of War, this will be familiar. Tzu was an ancient Chinese general and military strategist. His philosophies on fighting wars became a marketing playbook for […]

Get That Gig Q & A

The Get That Gig seminar was wildly successful, and a week later, more and more questions come in. It’s exciting to see so many personalities, programmers and other radio pros use the tools and […]

5 Ways To Surprise Listeners and Hold Their Interest

Radio folks love consistency. Programmers and personalities thrive on delivering exactly what audiences expect. Turn on the radio, hear what is expected. Do it often enough and habits will form. That’s not a bad […]

Helping Air Checkers Learn to Air Check

Attention, Air Checkers! It’s time to raise your game. For some, that means you have to start playing the game. Either way, the time is now. Program directors have more responsibility than ever before. […]