Morning Radio Blog

How To Overcome Bad Habits and Crutches On Air

Okay, so this is, like, an article about, ah, all those, um, bad, uh, habits or on-air crutches that Dj’s pick up, you know. Know what I mean? Fix these things and, like, you can […]

Making The Best Of The Dreaded Client Interviews

In many markets, sales managers have become increasingly aggressive in promising client interviews on the air. And man, they can kill a show. The situation is bad in some stations. In order to justify […]

The Magnetic Power of Personal Stories

Ah, the power of personal stories. Evidence of the power of storytelling is everywhere, and it has become clear once again that the ability to relate personal experiences from your life is one of […]

Personality Profile: Howard Stern, King of All Interviewers

Like every great performance artist, interviewers are able to tell a story. Great personalities make interviews seem effortless. It seems so easy, everyone seems to think interviews are a good idea. But they’re not […]

The Most Powerful Word in Marketing

Want to increase response for promotions and contests? That can be done through language. Use the right words and response rates can soar. But there’s one word that delivers more response. It’s almost like a […]

Performance Basics: Trust Your Partner

Remember the creepy snake in “The Jungle Book”? The snake who sang “Trust in me” while looking exactly like someone you should absolutely, under no circumstances, trust? Chances are we all know someone that […]

Here’s Why You Should Have Branded Radio Features

Air personalities are a funny bunch. They love the idea of open breaks, free to create original content and tell stories that showcase character and personality. But they are often biased against features that […]

How To Really Get More At Work Listening

Programmers constantly try to find the Holy Grail for ratings growth. Most focus on occasions of listening, which is a valid concept, but isn’t really a strategy. Still, it’s proven that attracting existing listeners […]