Morning Radio Blog

10 Things I Relearned This Year

Every experience is a learning opportunity. Sometimes it’s a discovery, but most of the time we are reminded of important concepts in new ways. Since this is the time of year everyone comes out […]

8 Building Blocks To Develop a Personality Brand

A strong personal brand takes time, attention, and effort. A personality brand doesn’t just happen without thought and active management. Just being on the air doesn’t lead to success. Some personalities have been in […]

Get That Gig: Every Personality Needs a Website

Getting a Gig is a marketing process that starts when you don’t need a gig. Hundreds (or maybe thousands) of personalities have learned that the hard way this year. So start marketing! And the product is […]

Dave Smiley Morning Show Lights Up Indy With Christmas Promotion!

The Dave Smiley Morning Show on WZPL/Indianapolis has done it again. Not once, but twice. Smiley and his team have dominated morning show ratings for years. One of the reasons is their engaging, likable […]

Should You Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. In many markets, multiple stations battle it out to win the season. On the surface, it seems like a great idea. And this […]

5 Programming Considerations For Holiday Programming [audio]

The year is winding down (finally) and the staff is counting the days until the Holiday break. The rating period will be ending in a few weeks, and most radio stations will take a […]

Radio Talent: You’re Killing The Show When You Credit Your Source!

When you turn on the lights in your home, do you quickly thank the electric company or power plant? Or the solar panels or wind turbines that provide electricity? Of course not. So on […]

What To Do About Nielsen’s Headphones Bonus

And so The Rating Game adjusts yet again. Nielsen has changed the methodology for gathering listening estimates in PPM markets by implementing a headphones bonus, and early returns indicate AQH has increased as a […]

Personality Profile: Jumpin Jeff Walker: 40 Years At #1

Most radio shows have a goal to someday reach the top in their market. To be #1. To WKRZ/Scranton-Wilkes-Barre morning host Jumpin Jeff Walker, it’s what he’s come to expect from himself. Jeff just […]

Personality Profile: Free Beer & Hot Wings & Selfish Radio

It’s one of the most unique names in personality radio. They have built a network of affiliates from their hometown of Grand Rapids, Michigan. And they continue to build their career with selfish radio. […]