Morning Radio Blog

The Radio Ratings Process Is Broken

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. Most every market has stories about crazy, unbelievably wild ratings swings traced […]

Joining the 1 Percent

Wouldn’t it be great to be a professional athlete? Or an actor? The fame, spotlight and money are alluring. But of course, this is radio. It’s different, right? Not that much. In sports, Hollywood, […]

Feature: Ask Alexa

Ask Alexa is a hilarious daily feature that adds one of the most important elements to any radio show: Humor. Research proves that being funny and making the audience laugh are the most important […]

A Bad Day On The Radio

Many of us have jobs. All of us have lives. And one thing that’s true about any job, or any life, is that sometimes you wake up in the morning and you just don’t […]

Radio Is Not Free: The Cost of Listening

Virtually everything comes with a price and a value. That’s what drives every transaction. In fact, it drives he entire economy. Yet since consumers don’t pay cash for radio, it’s easy for broadcasters to assume that […]

Feature: The Phone Jibba

If a radio show can be known for just one thing, what would you choose? It’s a pretty easy answer. Research proves making listeners laugh is the most valuable attribute of all characteristics on […]

7 Ways to Gain Listener Credibility

Every day, we tell listeners what we think of them.  They can sense when we think of them as a large mass of audience. And they feel it when we treat them with respect […]

3 Reasons Listeners Say: What? Sorry, I Stopped Paying Attention

Short attention spans demand clear, simple, worthwhile, short messages. Or, a longer, compelling story that unfolds with miniature payoffs leading toward a suspenseful end. Either way, the key is efficient, focused presentation. The problem […]