We need them, but we don’t act like it. Sure, we go through the motions and say the words, “Thank you for listening”, but more often than not we spend more time telling the […]
There’s a lot of money for air talent and radio stations in endorsement ads, if you follow a few smart principles. Advertisers love endorsements, whether a first-hand testimonial from a high profile personality or […]
NOTE: Fred McCausland is a highly successful and even more talented morning air personality on FOX 105.3 in Fredricton, New Brunswick. I met him at a seminar where he was helping air talent learn to […]
What is the most important trait of an air personality? It’s being likable. Genuinely likable. A spirit of likability transcends everything else. And likable people are good-natured. That’s also the spirit of improvisation. Keith […]
Most personalities believe that one of the problems in delivering great content is format and clock limitations. In a world where song intros have grown shorter and programmers are more particular about the length […]
It’s so exciting to hear radio promos that resonate with the audience. The right promo at the right time can enhance a brand, inspire an audience and add to the station’s entertainment value. How […]
Knowing who you’re for, and what you’re for are two of the most important things each media brand must decide. There’s a place for hard news, for engaging political debate and there’s a place […]
Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?