Morning Radio Blog

Radio Personalities: Learn Storytelling Skills The Pixar Way

Success on the radio is all about storytelling. It’s at the heart of every break every day. To be a better storyteller, it serve you well to learn from the best and the best […]

Your Show and The Rule Of 3

When telling stories or constructing breaks on the air, the storytelling Rule of 3 can be a great tool. Not many personalities use the technique. Or if they do, they don’t do it intentionally. […]

Personality Profile: Jay Thomas & The Greatest Talk Show Story Of All Time [video]

The late, great Jay Thomas was a terrific radio personality. He’s best known for for television roles on shows like Cheers and Murphy Brown. But most of all, Jay was a storyteller. Thomas had […]

Personality Profile: Howard Stern: Emotional Connections [video]

Howard Stern is the king of all media. It’s a self-assigned but well-earned title. Not only is Howard a great interviewer and communicator, he’s one of the most engaging personalities of his generation. His popularity […]

Master The 5 Rules For Better Stories

There are as many ways to tell stories as there are story tellers. Style is unique to the performer. Yet, there are constants that transcend the individual. Pixar developed a great template of 22 […]

The Danger of Too Many Open Breaks

There’s an old saying: “Be careful what you wish for”. It has applications for radio personalities, too, especially when it comes to open breaks. Open breaks are segments on a show that has nothing […]

Jesus The Storyteller Can Transform Your Show

History’s Greatest Storyteller lived over 2000 years ago. He started a movement with stories that inspired action. Jesus the Storyteller would have been a great radio personality. Jesus loved stories. We know this because […]

A Freakin’ Hilarious Job Description for Program Director

I have to pass this along. It’s a hilarious job description for a program director. Some of it is dated, but it’s still quite funny. At the root of comedy is truth. Mix in […]

The 5 Storytelling Steps Demonstrated

There’s an art to relating personal experiences on the radio. But every art is governed by principles and laws. There’s also a science to storytelling. The science of storytelling is in the structure of […]

Personality Radio and the Spirit of Improvisation

What is the most important trait of an air personality? It’s being likable. Genuinely likable. A spirit of likability transcends everything else. And likable people are good-natured. Good nature is also the spirit of […]