How Special Radio Stations Win With Attention to Detail
Details matter. Many small things add up to a big impact. Each individual small thing may not even be noticed by itself, but add them together and small things mean a lot. And often, […]
PD’s and talent that discount the value of branding because of PPM measurement should rethink their position. PPM, of course, measures transactions (actual listening) rather than perceptions (reported listening). But branding still matters. I […]
TREAT THEM LIKE DOGS. Coaching air personalities is a lot like raising puppies! This seminar for program directors shows you how to approach the care and feeding of highly talented – and sensitive – […]
Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?