Morning Radio Blog

The Top 5 Mistakes New Shows Make

It’s a new year! A time for new beginnings and fresh starts. Some stations are launching new morning shows, and many personalities have begun a new career phase. The early days of a new […]

Consider This When Naming a Radio Show

Brand names are an important decision. Companies spend millions of dollars to get it right. But when naming a radio show, how do broadcasters select the best name? Will it be Zippy and Peppy in […]

Here’s How Two Great Morning Shows Talked About The Capitol Riots

I couldn’t be more proud to work with some great morning shows like The GetUp Crew (Hot 96.9/Boston) and DeDe In The Morning (K104/Dallas & Syndicated). Their discussion of the U.S. Capitol riots is […]

Personalities Promoting Music: Music Promoting Personalities

I’ve never known of a legendary music station without great personalities. And I’ve rarely heard truly dominant personalities on a music station without a strong music base. Personalities promoting music can be a beautiful […]

Be A Part Of The Aircheck Sessions Video Show

Air personalities tell us they crave more feedback than they get now. Radio programmers tell us they don’t have time. And, in many cases, lack the expertise to properly aircheck. It’s time to do […]

10 Things I Relearned This Year

Every experience is a learning opportunity. Sometimes it’s a discovery, but most of the time we are reminded of important concepts in new ways. Since this is the time of year everyone comes out […]

New Opportunities: Start A Twitch Channel

In the webinar Take Charge Of Your Future, I showed broadcasters how to increase revenue and branding opportunities. Each is easy to implement and all take advantage of radio’s best quality: Audience engagement. Technology […]

New Opportunities For a New Year: Legal Line

In the webinar Take Charge Of Your Future, I showed broadcasters how to increase revenue and branding opportunities. Each is easy to implement and all take advantage of radio’s best quality: Audience engagement. Legal […]

8 Building Blocks To Develop a Personality Brand

A strong personal brand takes time, attention, and effort. A personality brand doesn’t just happen without thought and active management. Just being on the air doesn’t lead to success. Some personalities have been in […]

Get That Gig: Every Personality Needs a Website

Getting a Gig is a marketing process that starts when you don’t need a gig. Hundreds (or maybe thousands) of personalities have learned that the hard way this year. So start marketing! And the product is […]