Morning Radio Blog

The Radio Ratings Process Is Broken

The ratings system is broken. The ridiculousness of the radio ratings process continues and it appears broadcasters are doing little about it. And so, The Ratings Game continues. Almost every market has stories about […]

Add Energy To Language To Improve Results

Programmers commonly tell air personalities to pick up the energy. So they talk faster, louder, and play a music bed behind talk breaks. That’s placing the emphasis on the wrong syllable. Those things have […]

Use This Twist For Intimate Connections

Radio performers continuously seek new ways to connect with listeners on a personal level. An old (but outdated and overused) trick is to use the word “you”. Another common tactic is to ask listeners […]

Radio and The Art Of Sucking

I’ve been struggling with some hard concepts for awhile. It’s about the process of becoming a great personality or great radio station. And I’ve come to a conclusion. Great radio brands are created only […]

Exaggeration Is a Key to a Great Story

Following this week’s seminar on Storytelling Tools, I received an email from an attendee. The thing that impacted him most was the example I used from comedian Louis C.K. His point was that the […]

This Radio Break Proves You Can Be Hot In 7 Seconds

Most personalities feel restricted by format and clock limitations. Song intros are shorter and programmers are paranoid about too much talk. It’s a challenge, for sure. But here is proof that radio talent absolutely, […]

Should We Promote The Show?

On a phone call with a management team about to launch a syndicated morning show, the program director asked an odd question. At first, it seemed legitimate. But thinking about it later, I realized […]

Just Being NICE Will Give Personalities an Advantage

Radio stations need listeners and fans. That’s obvious. The larger the fan base, the better. And if those fans are raving, passionate, loyal fanatics, stations can become virtually bulletproof from dramatic rating fluctuations. But […]

Radio Personalities and the 7 Second Challenge

Because of shrinking attention spans, the 7 Second Challenge is an increasingly important concept that challenges radio performers to be tighter and quicker than ever before. It’s a real thing, for sure. And it’s […]

Short and Tight Are Not The Same

Programmers and personalities have the same goals: to capture listener attention and command more time spent listening. The problem is finding common ground in a strategy to achieve that goal. But here’s a concept […]