Morning Radio Blog

Is The Feature Working For You? Here’s How To Test It

We all love our babies. They’re all cute to us because they’re ours. But if you step back, some of those kids are ugly. It’s the same with features. Is the feature working for you? […]

Kyle & Jackie O. Do It Again: Heartfelt Reaction to Tragedy

Are you familiar with Kyle & Jackie O. on Kiss 106.5/Sydney? The Breakfast Show is one of the most compelling radio shows in the world. They constantly push the audience’s emotional hot buttons, both aggressively […]

How A Feature Turns Into A Promotion

If it’s not already taken in your market, you should take a long, hard look at the feature, Tough Love Starring Siri. It continues to perform well in every research project I’ve seen. And one […]

Reinventing a Great Radio Show

You may not think of Halifax, Nova Scotia as the source for great personality radio, but something amazing has been taking place there. Bell Media’s heritage Hot AC C100 is a great case study […]

6 Signs You Should Invest In SEO

If you’re running a small business, or working with clients who are, SEO is probably not on the top of your mind every day. You have too many other things to worry about, too […]

How To Get to Morning Show Boot Camp on A Budget

Don Anthony’s Morning Show Boot Camp should be part of your annual pilgrimage. It’s a tremendous opportunity to meet other personalities and improve your mastery of personality radio. There’s a ton to take away […]

Programming for Millenials? You Must Come to Morning Show Boot Camp 2017

Don Anthony’s Morning SHow Boot Camp is back for the 29th year. It’s August 3-4 in Atlanta, and you should plan now to be there. Especially if you are programming for millennials. I don’t […]

Four Ways to Fire Up Promos With Content

The world moves fast and your audience has high expectations. That alone should be enough to cause us to reconsider how we promote stations. Every element is an opportunity to entertain, position and inspire […]