Morning Radio Blog

Baseball & Morning Radio: The Thin Line Between Mediocre & Legendary

If a major league baseball player hits .300 over the course of his career, he will likely become inducted into the Hall of Fame. That’s the museum reserved for the truly elite of the […]

Mike Shepard Joins TJMG

Veteran programmer, talent coach and research executive Mike Shepard is joining Tracy Johnson Media Group! I couldn’t be more excited to welcome Mike. He brings 30 years of experience in programming, talent coaching and […]

Personality Radio Is About Entertainment, Not Content

One of the pure joys of working with so many radio personalities is when they transform from DJs to true entertainers. It happens over time, but then it kind of sneaks up on you. […]

Don’t Give The Audience Homework

Step outside the radio “box” and broadcasters quickly realize listeners aren’t paying much attention, and don’t work that hard to figure out what’s going on. We have to make it easy for them or […]

The Science Behind Why Listeners Reject Talk

When the microphone turns on, listeners tune out. Or so they say. It’s become an accepted rule in broadcasting, especially since listening is measured with meters. But have we ever figured out why it […]

9 Reasons I Love Air Personalities

Man, I love air personalities. Working with air talent is one of the most rewarding and exciting things I’ve ever done, and I have had the privilege to meet and work with some of […]

How to Perform With the Conscience of the Listener

The first thing I teach clients is how to increase ratings by hanging onto those listeners who already like you and are listening. It’s the single fastest way to increase ratings. We do this […]

Be Like Lucille Ball: Willing to Be Weird

No one wants to be average. Everyone wants to be normal. But everyone also wants to be unique. We want to stand out. But normal doesn’t stand out. It blends in. For radio personalities, […]

The Trait That Destroys Likability: Sarcasm

When is the last time you looked forward to being around someone who always complains? Or that couple that bickers and argues at dinner? Or relentlessly makes fun of others? Is it comfortable being […]

11 Traits You Must Have For a Personality Brand

A strong personal brand is one of the most important things radio personalities must develop, but it takes a considerable amount of time, attention and effort. Just because you have a radio show doesn’t […]