Morning Radio Blog

5 Ways To Surprise Listeners and Hold Their Interest

Radio folks love consistency. Programmers and personalities thrive on delivering exactly what audiences expect. Turn on the radio, hear what is expected. Do it often enough and habits will form. That’s not a bad […]

Helping Air Checkers Learn to Air Check

Attention, Air Checkers! It’s time to raise your game. For some, that means you have to start playing the game. Either way, the time is now. Program directors have more responsibility than ever before. […]

The 3 Ways To Increase Radio Ratings

Most likely, you know how radio ratings work. Cynical response: Not very well. And that’s true. It’s frustrating, maddening and quite unreliable. It’s a game, and playing the Ratings Game requires both art and […]

Radio Personalities Need More Presence

Developing a winning radio personality is like building a relationship with listeners. It takes time to grow a bond. It can’t be rushed, but managers can accelerate growth through the five stages of my […]

The George Costanza Guide to Personality Radio

Seinfeld reruns never get old. They are classics and rich with lessons in character development, show preparation and story structure for radio personalities and programmers. And good old George Costanza. Seinfeld’s best friend is […]

How To Open a Talk Break and Perform In the Listener’s Environment

I work with an air personality that is always striving for excellence. She works hard to be at the top of her craft, always seeking the little things that provide an edge. Lately, she’s […]

Take a Stand To Build A Brand

\When is the last time you were out with friends and someone said: “I have a great idea. Let’s go to this new ice cream store I just found. They have the best vanilla […]

The Fastest Way To Increase Radio Ratings Is to Reduce Tune-Out [audio]

Every time a radio personality turns on a mic, they start over. It’s a new challenge, and a new opportunity, to build audience attention starting at zero. That may sound dramatic, but it’s true. […]

New eBook Alert: 7 Habits of High Performing Personalities

Tracy Johnson Media Group is proud to announce our newest eBook. New on our bookshelf: The 7 Habits of High Performing Radio Personalities.  7 Habits is the first book written by TJMG Talent Coach […]

Why Your Radio Station (and Your Show) Needs a Mission Statement

Many who follow this site will see the headline and won’t click on this post. They think it’s a boring topic, and I get that. But it’s only boring because broadcasters make it boring. Few […]