Morning Radio Blog

Performing To a Template

The most successful performers today break many rules cherished by radio broadcasters. Online personalities produce YouTube videos that are technically sloppy, not slick. Podcasts are longer than the content merits. The stories meander, sometimes […]

Tips To Improve Morning Show Promos

Promos designed to improve the results for a high profile radio show are important. Positioning personalities and character traits are also important. That means the time devoted to airing morning show promos is valuable. […]

How To Become a Morning Person

Some radio personalities have decided they can’t reach their potential because the great gigs are for morning shows and “I’m not a morning person”. Even many morning shows I work with regularly lament how […]

7 Tips For Better Contests

Radio contests are terrific. It’s a match made in heaven. Radio has a large reach (Cume), the ability to motivate audiences (dynamic personalities) and a responsive audience. But many stations miss out on a […]

Open Letter to Radio: It’s Time To Develop Personalities

The past few months have been filled with dramatic signs that point to a trend that’s been coming for many years. Nobody should be surprised. Technology continues to relentlessly encroach on the radio. And […]

Starbucks Lessons on Ratings Growth

The radio ratings formula is a mystery to many, but it comes down to cume and TSL (Time Spent Listening). Cume is the total number of listeners. TSL is the number of quarter hours […]

Escape The Radio Zone of Mediocrity to Launch Your Career

Radio personalities either have an impact on listeners or not. Everyone on the air is either a personality or announcer. There’s nothing in between. Radio needs more true personalities. So what holds some back? […]

The Great Radio Purge of 2020

What a start to 2020. Nearly everyone in the radio industry has either lost a job or knows someone who has. The Great Radio Purge came suddenly and cut deep. And there may be […]

Radio Personality Tips on Likability From Newspaper Death Notices

One of the most important traits of winning radio personalities is to develop a genuine, likable nature. Some are born with it. Others have to learn it. Here’s a most unlikely source: Newspaper death […]

Must Have Personality Traits For Radio Talent

This is the time most folks set goals with the intention of charting a course to a better year. Many stations set ratings or revenue goals. But there are so many variables, it often […]