Morning Radio Blog

If It’s On The Air, Promote It

In today’s super-competitive media world, radio stations can’t afford to waste a single moment. Listeners have hundreds of choices competing for their attention. That’s why I often recommend a Zero-Based Programming exercise to focus […]

2 Minute Drill: Connecting With Listeners

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities can grow a […]

7 Weeks to Fix 7 Deadly Sins of Radio Personalities

Radio personalities are in an awkward position. Many get little feedback or coaching. Most have been on their own for several months as broadcasters adjust schedules for social distancing. This summer, my most-asked question […]

2 Minute Drill: How To Get More Phone Calls

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities can get more […]

Personality Profile: Matt and Sarah Save a Life

Here’s an important question: Why do you do what you do? What is it about the radio industry that keeps you coming back for more? What drives that passion for performing and entertaining each […]

2 Minute Drill: Radio Personalities Must Evolve

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities must evolve in […]

Stand Up to Criticism: Be Like Mr. October

Baseball restarts this week. Finally. That makes this the perfect time for a baseball lesson for radio personalities. Recently, a client told me a portion of the audience was outraged because of a message […]

2 Minute Drill: Cliffhangers

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about the importance of learning to build […]

Millionaire Is a Model For Radio Contests

The classic TV game show Who Wants To Be A Millionaire captured the world’s imagination. In fact, it came back with a new host (Jimmy Kimmel). We don’t know how popular the new version […]

2 Minute Drill: The Pulse Of the Audience

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how program directors and radio personalities […]