Morning Radio Blog

Get More Response By Promoting Trial Over Awareness

The competitive entertainment environment demands that every message is targeted, focused and deliver results. Advertisers expect it, and you should demand the same in how promotional messages perform on the air. But how do […]

Do You Get Enough Complaints? Probably Not. Here’s How To Fix It

That title is weird. What do you mean by, “getting enough complaints”? From great interest comes great passion. From great passion comes a large fan base. From a large, passionate fan base, comes negative […]

All Innovation Is Not Created Equal: Marketing Lessons From McDonald’s

McDonald’s is rolling out the innovation, including table service at locations nationwide. Does that sound shocking? The fast-food restaurant is innovating, and there are marketing lessons from McDonald’s for your radio station. This is […]

Are You Stuck? How to Forage for Ideas [audio]

Content is everywhere. It’s all around, if we’re alert to it. All it takes is an awareness to forage for ideas in the most unlikely of places. As you know from Turn Daily Life Into […]

The Most Important Characteristic For Radio: Be Funny

Ever wonder how important it is to be funny on the air? Wonder no more. It’s important. In fact, nothing else is even close. It’s by far the most desired trait for air personalities. […]

Radio and the Spirit of Improvisation

What is the most important trait of an air personality? It’s being likable. Genuinely likable. A spirit of likability transcends everything else. And likable people are good-natured. That’s also the spirit of improvisation. Keith […]

7 Ways To Get More Value From Local Interviews

Local interviews can be a great way for your show stand out from voice-tracked or satellite-delivered national radio shows. With the right guest, you can add entertainment value to the show while endearing yourself to […]

The Case For Show Imaging Separate From The Station

Radio brands rely on imaging and branding to set a tone for their stations. But what about individual shows? Shouldn’t they use production to support and carve an identity as well? Glad you asked. […]