Morning Radio Blog

The High Risk Zone of Every Talk Break

Do you know why your PD limits your talk breaks? Because every time a talk break begins, the station enters a high risk zone. For one thing, it drives them just a little bit […]

5 Radio Lessons From a Flock of Geese

Growing up on the plains of Nebraska, we watched the annual migration of geese and Sandhills Cranes. They flew south in the fall and north in the spring. And there are radio lessons from a flock […]

A Much-Needed Primer on Teasing

Teasing is tricky. It really is. It seems like it shouldn’t be difficult. But this is an area that causes personalities to stumble. Think about how important it is to develop this skill. It’s […]

How Radio Companies Can (Finally) Get Help For Air Talent

Radio station management: You’re on notice. It’s time to get help for air talent. The vast majority of radio personalities are not getting the time, attention or coaching they want and need. Fortunately, there’s […]

Please Welcome New Talent Coach Andy Meadows!

Another new addition has joined the Tracy Johnson Media Group! Andy Meadows is joining the team to add more consulting and talent coaching depth. I’ve worked with Andy in his role as Operations Manager, […]

The Incredible Power of Super Listeners

You probably have enough listeners. We would, of course, always like more. More is better. But I’m guessing you have enough to be #1 with your target. Seriously. There are few stations that can’t […]

Get Used To It: Radio Team Shows Are Codependent

One of my clients, a very good radio show, broke up. The main personalities could no longer coexist. It's a shame because radio shows are codependent, just like a band.

Get More Phone Calls With a Better Invitation To Call

Radio personalities all over the world report that phone calls to radio stations are lower than ever. It’s true, and there are many reasons for the decline in call volume. But there are a […]

Why Radio Should Focus On Winning Fans, Not P1s

Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.

Radio’s Best Prank Call Feature Now Features YOUR Talent

What the heck is a Phone Jibba? It's a daily, syndicated prank call, and one of the funniest things you can add to your show. Best of all, it's now available as a no-host version. Check it out.