Morning Radio Blog

MSBC 2020 Is a Rare Opportunity For Newbies

It’s no secret that radio companies are extremely cost-sensitive. It’s been tight for quite a few years now, but this year has been extreme. I’ve talked to hundreds (yes, literally hundreds) of personalities and […]

2 Minute Drill: Show Prep Tip on Timeliness

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities can be more […]

What They Hear Is All That Matters

What we think we communicate and what is actually communicated, are two different things. That’s true in real life exchanges, and when radio personalities perform on-air. It’s easy (and common) to assume the audience […]

2 Minute Drill: How to Coach Struggling Talent

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio programmers can coach struggling […]

5 Keys To the Art Of Conversations

Ah, the art of conversations. Many of us struggle with them in real life. It’s one of the reasons some personalities love being on the radio. They don’t have to deal with real human […]

Introducing Mornings Across America – A New Platform For Personalities

It’s been a rough couple of years for radio personalities. Programmers, too, for that matter. We don’t have all the answers to every problem air talent faces, but we’re doing our best to help. […]

2 Minute Drill: How to Avoid Being Self Absorbed

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities can avoid being […]

4 Things Personalities Can Do To Bring Listeners Back To Radio

It makes some broadcasters feel good to read a story based on manipulated research reports that claim radio listening is as strong as ever. I’ve even seen some that claim radio listening is higher […]

2 Minute Drill: Using Audio On The Air

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities should use audio […]

If It’s On The Air, Promote It

In today’s super-competitive media world, radio stations can’t afford to waste a single moment. Listeners have hundreds of choices competing for their attention. That’s why I often recommend a Zero-Based Programming exercise to focus […]