Mike Shepard Joins TJMG

Mike Shepard Joins TJMG

by Tracy Johnson

Veteran programmer, talent coach and research executive Mike Shepard is joining Tracy Johnson Media Group!

I couldn’t be more excited to welcome Mike. He brings 30 years of experience in programming, talent coaching and research to serve existing and future clients.

More About Mike Shepard

Most of you are probably familiar with Mike and his work. He has a rich background in all formats, with a specialty in Country, Sports Talk and Classic Hits.

He’s also well known for identifying and developing great air talent, including Jack Diamond, Tony and Kris, Scott Kaplan, Bert, Rich “Brother” Robbin, Jack Murphy, Lee “Hacksaw” Hamilton and more.

I’ve competed against Mike in San Diego. He led legendary Country powerhouse KSON to their highest ratings ever, built AC KIFM and led Sports Talk Mighty 1090 and Classic Hits MAX FM to great success. Take it from me: You want Mike on your team, not working against him.

If that’s not enough, Mike is one of radio’s most accomplished research experts. He will continue to own and opted Shepard Media Research. His expertise and background in the this area (perceptual research, focus groups, music tests) expands the services we can offer clients.

What It Means For Existing & New Clients

Mike comes to the company at the perfect time. TJMG has continued to grow, and it’s simply time to expand.

For current clients, Mike brings experience in formats and genres that expand what we can provide along with another set of ears as we continue to provide industry leading service for programming and talent coaching.

For future clients, Mike is able to  is immediately available to work directly with new clients in all formats and market sizes.

The TJMG Team

Mike adds yet another dimension to the team of pros at TJM, including Lisa Waters (Social Media, Digital), Michael Steele (Consulting) and Andrew Johnson (Operations, Creative Services).

You can reach Mike any time at [email protected]

Book An Air Check Session With Mike

Details About Mike Shepard

Tracy Johnson Media Group Team Profile

Shepard Media Research


Opt In Image
New! Air Check Coaching
Custom One On One Private Coaching Sessions

The ideal tool for under-coached air talent, over-worked program directors and forward-thinking managers.



Special Offer: 50% off your air check coaching session: Use Coupon Intro50 at checkout.

It’s All About The Hook ebook
eBook, $6.95

How to start fast with a powerful hook to create must-hear moments on the air.   New! Air Check Coaching Custom One On One Private Coaching Sessions The ideal tool for under-coached air talent, […]

Advanced Storytelling Seminar on Demand
Webinar, $19.00

ADVANCED STORYTELLING. Human beings are attracted to storytellers…and since most listeners are human beings, developing storytelling skills will serve radio talent well. In this seminar, Tracy Johnson builds on Storytelling Basics to take you […]

The New Insiders Radio Network

Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?