by Tracy Johnson
Veteran programmer, talent coach and research executive Mike Shepard is joining Tracy Johnson Media Group!
I couldn’t be more excited to welcome Mike. He brings 30 years of experience in programming, talent coaching and research to serve existing and future clients.
Most of you are probably familiar with Mike and his work. He has a rich background in all formats, with a specialty in Country, Sports Talk and Classic Hits.
He’s also well known for identifying and developing great air talent, including Jack Diamond, Tony and Kris, Scott Kaplan, Bert, Rich “Brother” Robbin, Jack Murphy, Lee “Hacksaw” Hamilton and more.
I’ve competed against Mike in San Diego. He led legendary Country powerhouse KSON to their highest ratings ever, built AC KIFM and led Sports Talk Mighty 1090 and Classic Hits MAX FM to great success. Take it from me: You want Mike on your team, not working against him.
If that’s not enough, Mike is one of radio’s most accomplished research experts. He will continue to own and opted Shepard Media Research. His expertise and background in the this area (perceptual research, focus groups, music tests) expands the services we can offer clients.
Mike comes to the company at the perfect time. TJMG has continued to grow, and it’s simply time to expand.
For current clients, Mike brings experience in formats and genres that expand what we can provide along with another set of ears as we continue to provide industry leading service for programming and talent coaching.
For future clients, Mike is able to is immediately available to work directly with new clients in all formats and market sizes.
Mike adds yet another dimension to the team of pros at TJM, including Lisa Waters (Social Media, Digital), Michael Steele (Consulting) and Andrew Johnson (Operations, Creative Services).
You can reach Mike any time at [email protected]
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