by Tracy Johnson
Every radio manager is looking for a new revenue stream. Every PD is trying to find ways to increase visibility and presence. And every promotion manager is desperate for finding ways to build a deeper brand with the station fanbase. And it’s never been easier to leverage your brand with merchandising.
Iconic brands with loyal followers increase their presence and generate huge profits through merchandising. Fans will pay to show off what they’re most passionate about.
And now, it’s fast, easy, and costs nothing to get into merchandising your brand.
For the past few months, I’ve been working with digital marketing company WP Hatch to create, manage, and handle all details for online merchandise shops for a few select consulting clients. The stores have been wildly popular, and the company is now extending its Radio Swag Shop services to all radio stations. And they’ve figured out the perfect model for radio brands.
There are dozens of products to choose from. Not surprisingly, face masks and neck gaiters are among the best-selling items so far.
Yes, they will. A recent Jacobs Media study shows that nearly 1 in 4 listeners would be interested in purchasing station branded merchandise.
Get details on the full report here. Another 27% say they might be interested. That’s significant.
And there are other benefits:
From traditional items like t-shirts and coffee mugs to today’s hottest products like face masks and neck gaiters, it makes sense for stations to look into Radio Swag Shop. Merchandising your logo and brand is a great way to connect with fans and could become a valuable source of new revenue.
And with this model, there’s nothing to lose, and much to gain.
Interested? You should be. There’s no reason to not have a branded merchandise store available for fans.
Download the Radio Swag Shop information packet here.
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