by Tracy Johnson
Everybody knows someone they consider lucky. They’re always in the right place at the right time. Things just tend to work out for them. They live a charmed life. They don’t deserve it. Why can’t some of that luck rub off on you?
Good fortune does appear to smile on some more than others. But I don’t think it’s that simple. There’s more to it than being born into a charmed life.
In the 1800’s, American settlers decided there was such a thing as “Luck of the Irish”. During the Gold Rush, intolerant Americans looked own on the hard-working Irish, claiming they weren’t smart enough to find gold. They blamed their success on being lucky, not good. And certainly not because they worked hard. It had to be luck.
The trend continues throughout history.
Today, in radio, personalities point to competitors and claim,
They’re lucky to have a full-time producer and a marketing budget. That’s why they’re winning.
Of course (show) has great ratings. They don’t have the talk restrictions we do.
The music on our show is too slow. They play better songs.
Maybe they work harder and smarter? Or perhaps they’ve spent more time preparing content. Maybe they hustle more. And what about attention to detail?
The truth is that people we call lucky simply work harder than others, and take advantage of opportunity.
Luck has been described as happening at the intersection of opportunity and effort. Lucky folks take action and do things that put them in position to capitalize because of preparation.
That’s why they’re winners. Not because someone up above is looking out for them.
For lucky people, it’s not about good luck or bad. It’s about the actions taken.
The unlucky complain about Ryan Seacrest’s “lack of talent” without considering how hard he worked to become a success. Nah, couldn’t be effort or foul. He was just lucky.
There are no magic horseshoes or lucky charms, but there are five principles that enable you to make your own luck:
So much time and energy is wasted trying to do things you aren’t good at. It’s a waste of time.
Most wealthy people got that way by focusing only on what they do best.
Stop trying to be good at everything, and be great at one thing. Not only will this fuel success, it’s a lot more fun! Focus on excelling in a specific area will attract opportunities you never dreamed existed.
Then when opportunity comes along, be prepared to take advantage. You’ll be amazed that these things that come so easily for you are valuable to others.
An emphasis on strengths – not weaknesses – is a core value of how we work with air talent. It works.
Perpetually unlucky people are reactive and unprepared for the future. They’re always rushing frantically, trying to catch up. Or they’re respond to minor changes in the market.
Those who always seem to be in the right place at the right time plan ahead. They think and act strategically, with a defined plan in place.
Lucky people adjust when circumstances change, but not to every minor variation. They know who they are, what they’re good at and how they will succeed That gives them power to play with confidence. And luck seems to follow.
Develop a strategic plan to establish a structure for making good decisions. Lead your audience. Never follow the market. That comes through preparation.
Lucky people don’t wait for good things to happen. They make them happen by investing in their success.
Luck tends to find those who work long hours. They start early and work late. They embrace the grind of doing the small things (daily show prep, for example) that are the backbone for success.
Most never evaluate a task or opportunity based on how much time it will take or how busy they are. Or how much it pays. They question the impact it can make.
And lucky people aren’t afraid to invest financially in their future when it can push them ahead. Personalities that aren’t as lucky grumble that management won’t pay for them to take a course or go to a conference that will advance their career.
Success comes when you access opportunities. Access comes from establishing relationships, both in and out of the industry.
Lucky personalities and programmers network, share ideas and build a network that increases their influence. And that takes time and effort. Acknowledgement, celebrity status and paid endorsements go to those lucky personalities who have invested years in developing relationships by attending events and appearances for free.
Lucky personalities become proficient in their craft by embracing teaching, learning new techniques and staying current. They find a way to get to Morning Show Boot Camp.
They find tools and resources like my Audience Magnet Course to jump-start their career and become a difference making personality or programmer.
Lucky people don’t see either as a cost, but an investment in success.
Opportunities often disappear because people don’t respond.
It’s amazing how many personalities or programmers contact me for advice or feedback and after I respond, I never hear from them again.
Recently, a show reached out to me and we established a good relationship. I offered to help them with some free advice because I really believe they have great skills and terrific attitudes to become great. But they’re a long way from being ready for prime time.
They sent me a couple of full shows, and I spent hours on a strategic critique to put them on a Personality Success Path. The written document I sent was a blueprint for their growth.
Maybe they were offended. Maybe they disagreed. I have no idea, because I got no reply at all. Crickets. That’s okay. I guess they’re just not destined to be lucky.
By the way, if you would like advice for your career path, let us know. We love hearing from upcoming talent. We can also help you out with our new Air Check Coaching service.
Winning in radio and in life is simple. But nobody ever said or promised it would be easy.
Luck is more about commitment and effort than chance. It would be wonderful to buy a lottery ticket and win millions of dollars. Or be discovered by a talent scout and become an overnight success.
But overnight successes are usually a result of years and years of hard work.
We all would be much more successful committing to making things happen than hoping to be lucky. And nobody is going to succeed when they’re constantly complaining about those who find big success they don’t deserve.
Take your career into your own hands.
And good luck!
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