Personality Profile: Larry Lujack

Personality Profile: Larry Lujack

by Tracy Johnson

I was sorry to hear that Larry Lujack, one of the all-time great air personalities, passed away. His book Superjock was a big influence in my early radio career. By the way, you can get an autographed copy of the book for $373 on Amazon!

Larry was legendary on WLS/Chicago, for many reasons, but what stood out to me was his ability to perform with such a personal, one-to-one style. It’s a great example of solo shows. You don’t have to have a large cast of characters to generate great engagement. Yes, Lujack had some performers around him, but the show was almost all him.

Air personalities can still learn how to be a personality without a cast of partners and sidekicks. He carried on a conversation with the audience, relating one-to-one.

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Uncle Lar: Larry Lujack

Larry was most famous for his benchmark feature, Animal Stories. The daily feature was uniquely his, showcasing his ability to tell stories effectively.

Here’s an example:

This is a great example of turning common human interest stories available everywhere into a feature that became a memorable benchmark. It was such a popular feature, you can still buy all FOUR VOLUMES on Amazon. 35 years later. That’s impact.

Here’s a longer aircheck of vintage Lujack from the early 70s.

 

 

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