by Tracy Johnson
I was sorry to hear that Larry Lujack, one of the all-time great air personalities, passed away. His book Superjock was a big influence in my early radio career. By the way, you can get an autographed copy of the book for $373 on Amazon!
Larry was legendary on WLS/Chicago, for many reasons, but what stood out to me was his ability to perform with such a personal, one-to-one style. It’s a great example of solo shows. You don’t have to have a large cast of characters to generate great engagement. Yes, Lujack had some performers around him, but the show was almost all him.
Air personalities can still learn how to be a personality without a cast of partners and sidekicks. He carried on a conversation with the audience, relating one-to-one.
Larry was most famous for his benchmark feature, Animal Stories. The daily feature was uniquely his, showcasing his ability to tell stories effectively.
Here’s an example:
This is a great example of turning common human interest stories available everywhere into a feature that became a memorable benchmark. It was such a popular feature, you can still buy all FOUR VOLUMES on Amazon. 35 years later. That’s impact.
Here’s a longer aircheck of vintage Lujack from the early 70s.
The best way to cause listeners to fall in love with you and become raving fans is to make them laugh. And you can learn to do that by using the tips and techniques in this seminar.
Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?