by Tracy Johnson
Jo Jo Kincaid brings it on the air. Every day. Every break. I worked with Jo Jo in the early 90’s at Q106 in San Diego. The thing that impressed me most is that he knew that every break matters. He never phoned it in.
JoJo always came to the station early. He didn’t do a ton of show prep, but he did a lot of personality prep. He invested time in building up his energy. It was kind of his way of charging his batteries. And he needed a full charge, as you can see in the videos below.
Just like you, JoJo played the same songs every day. But listen to the energy. Every song he plays sounds like it’s the first time he has had the honor to play it. And it sounds like he can’t wait to hear it. That passion is contagious.
Listeners tune in to be put into a good mood, and that has nothing to do with how you feel. Every day, you have to BRING IT, and the restrictions of the format clock or music count are no excuse for failing to entertain the audience. And that’s classic JoJo.
I often am asked if these videos are typical or if he’s playing it up for the cameras.
It’s legit. It’s what JoJo does. He brought it every single day and every single break.
Here’s JoJo Kincaid on KKLQ/San Diego in 1989… with an example of what that means:
JoJo understood what it means to be an entertainer. He created an atmosphere of fun and excitement inside the studio. It was an electricity that reached through the speakers and connected with the audience personally. It was impossible to listen to his show and not feel the vibe.
One of the greatest compliments for any air talent is that the radio stations sounds better when they’re on. That’s Jo Jo.
Can’t get enough? Here’s more of his mastery of the basics, the format and the ability to inject personality into everything he does:
JoJo’s presentation is dated. But look past that and listen to how much content is injected into every single element.
Does it inspire you? It should. JoJo is one of a kind.
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