by Tracy Johnson
Radio personalities all over the world report that phone calls to radio stations are lower than ever. It’s true, and there are many reasons for the decline in call volume. But there are a lot of things we can do about it. The simplest and most effective method is providing a better invitation to call.
In my seminar on demand Fill Your Phone Lines, I share several keys to getting more calls, including these tips:
But there’s one technique that will deliver more calls, and that’s simply being more intentional about inviting participation. Just follow the example set by infomercials.
No matter how inspired listeners feel, they won’t call if they don’t feel invited. And many listeners just don’t feel welcome to call in.
They rarely hear the phone number. That doesn’t mean you haven’t announced the number, but they’re not paying much attention.
I recommend radio personalities deliver the phone number like a TV infomercial:
Many personalities are shy about asking listeners to call. They feel if they push it too hard, they’ll sound desperate. Or it will sound like they’re hyping the phone number too much.
But that doesn’t have to be the case.
Listen to this example of a terrific invitation to call from syndicated DeDe In The Morning:
Here’s why this is so effective:
It’s specific: DeDe puts out the call to hear from men, and she wants them to call right now. Defining exactly who you want to call will provoke a greater reaction.
It’s easy: She narrows the topic to asking if it’s “fair or foul”. By removing the “homework”, nearly anyone could call in. They don’t have to work that hard to participate.
Repeat the number: DeDe gives two numbers to call, and takes her time in delivering the digits. Then cohost Lady Jade repeats the number again.
We may not be able to cause listeners to call as much as they once did, but with a little attention to some basic techniques, we can attract far more phone action than we are. Don’t give up! Spend a few extra seconds to invite the audience to participate, and you’ll be amazed at how much the phone rings.
Broadcasters love to claim they are live and local. But that involves much more than just making the claim. This seminar shows personalities and programmers how to create an advantage by sounding connected and engaged in the local community.
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