How To Program, Perform and Promote Through This Emergency

How To Program, Perform and Promote Through This Emergency

by Tracy Johnson

Nothing like this has ever happened before. So there’s no model. No template. What should radio stations do now in response to the fast-moving worldwide disaster that impacts every single person in the world? What should your radio station do now about COVID-19? How can broadcasters navigate this uncertain time to program, perform and promote through this emergency?

There’s a lot of advice out there, from well-meaning experts recommending every station add a newscast every half-hour. Or passing on information from reliable sources. Both may be the right thing for your station. But maybe not. There’s no way one set of rules applies to all stations.

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Here are my recommendations to help your station find your own solutions for dealing with COVID-19.

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