How To Program, Perform and Promote Through This Emergency

How To Program, Perform and Promote Through This Emergency

by Tracy Johnson

Nothing like this has ever happened before. So there’s no model. No template. What should radio stations do now in response to the fast-moving worldwide disaster that impacts every single person in the world? What should your radio station do now about COVID-19? How can broadcasters navigate this uncertain time to program, perform and promote through this emergency?

There’s a lot of advice out there, from well-meaning experts recommending every station add a newscast every half-hour. Or passing on information from reliable sources. Both may be the right thing for your station. But maybe not. There’s no way one set of rules applies to all stations.

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Here are my recommendations to help your station find your own solutions for dealing with COVID-19.

Morning Radio Revisited ebook
eBook, $24.95

Scott Shannon calls Morning Radio Revisited “The best book I’ve ever read about radio…period.” Download this guide to developing or becoming an on-air superstar.

Build a 5-Star Personality Brand Seminar on Demand
Webinar, $19.00

BUILD A 5-STAR PERSONALITY BRAND. Be more than a popular DJ by developing a personality brand based on your real-life personality. This seminar shows you the entire process from beginning to end.  

The New Insiders Radio Network

Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?

@TracyJohnson