Shock: How Many Promos Your Campaign Needs

Shock: How Many Promos Your Campaign Needs

by Tracy Johnson

It’s becoming more and more difficult to inspire audiences to take action. Programmers tend to create a structure for promotions, then plug the contest into the formula and take their chances. But how many promos does it take to be effective? Is there a scientific way to determine what works and what doesn’t?

The answer is that yes, we can apply some science, but only by overlaying a healthy amount of art.

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