by Tracy Johnson
Budgets are tight. Many stations have frozen all expenses and eliminated costs considered non-essential. But personalities should try to find a way to make it to Don Anthony’s Morning Show Boot Camp this year.
After a pandemic-fueled virtual convention last year, MSBC 33 is back in Chicago in August. And this year’s event should be a refreshing gathering that will educate, inspire, and grow your personality brand.
Yes, there are costs. And yes, your station may not be funding it. But you can do Boot Camp on a Budget.
And I sense that this is an important year to get the creative juices flowing again. Traffic patterns are returning. Listeners are getting back into routines. But in the past 16 months, many of them have discovered new sources of audio entertainment.
You need to win them back.
I spoke with Don about this year’s event. Here’s that interview, starting with Don talking about how the idea for MSBC began.
Morning Show Boot Camp is less than two months away. I hope to see you there. Register by clicking here.
The best way to cause listeners to fall in love with you and become raving fans is to make them laugh. And you can learn to do that by using the tips and techniques in this seminar.
Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?