by Andy Meadows
You’ve found the perfect opportunity for the next stage in your career. The air check is finished, and it’s awesome. But wait. Getting that Gig starts with a great resume’ to sell the air check.
To be clear, a great air check attached to an email is surely the single most important element in the application. The audio is usually the entry point that either attracts a decision maker’s initial interest or sends your application to the trash folder.
But once past that first hurdle, a great resume’ can get you to that next round of consideration.
Over the years, I’ve known incredibly talented personalities. But their talent and experience often doesn’t translate to an impressive resume. Some personalities miss opportunities they’re qualified for just because of a weak, sloppy or poorly formatted resume’.
There are three common mistakes.
Many decision makers quickly scan a resume’ to get a sense of experience and qualifications. Few read it in great detail. A great resume’ should highlight qualifications most important to your career goals that also match the gig you’re going for.
Like an air check, lead with strengths.
If your greatest selling point is work experience, demonstrate that at the top. If it’s special skills, awards or other achievements, list those first.
But do not list every individual skill, or even an entire work history. It clutters the resume’ and makes it harder for a manager to pick out the main – and most important – selling points.
Over time, personalities gather a variety of experience that may or may not be relevant to a job being targeted. But not every job duty is important to every opening. In fact, listing everything you know how to do may cause a decision maker to think of you as a “Jack of All Trades But Master of None”.
Every personality has read the weather and produced contest promos. Things that are a given should be replaced with information that applies specifically to this position.
Yes, that means you may have multiple versions of your resume, depending on the gig! It may even mean a freshly edited resume’ goes out for each application!
Just believe this: When a decision maker sees skills that are perfect for the opening, and it’s backed by experience, it will impress them much more than a broad, generic application.
This will make it simpler and easier to read. Many managers, like listeners, become confused with too much information. They have a limited attention span. Your goal is to catch the PD or hiring manager’s attention quickly.
Don’t make her search for the important stuff.
Dress it up. Make it fun! Chances are, the PD is looking for a bright, fun entertaining personality. Use every opportunity to show it off!
Here’s an example of a solid resume that captures attention and stands out from a standard applicant. And this is a PD’s resume’!
Finally, here are a few more thoughts on putting your best foot forward:
Do provide a resume on a single page. Want to include all of your information, work history and skills? Fine. Put it on a personal website (yes, every personality should have their own personal website) with a link. This keeps the document clean, but gives the decision maker a way to explore it if interested.
Don’t include your entire education history. It takes up too much space. Summarize the details and include information and highlights most relevant. Most decision makers don’t really care if you graduated with honors from Yale. They do care if you can build fans for their radio station.
Do include references. If interested, they’re going to ask anyway. Save a step and make it easier to get to the next phase. A personal website is a great place to include testimonials of previous employers with their contact information displayed, but name and contact information for references should be on the resume’.
Don’t include “references on request”. Add 2-3 important references, and have more available if and when the decision maker asks.
Do start with a great personal statement of qualifications or goals. I love Chris Pickett’s statement. Just reading through this makes him feel instantly familiar.
Competition for great radio jobs is intense. A great resume’ won’t win a gig. But a bad one could take you out of the running quickly. And there’s no reason for that to happen.
For other helpful tips on winning the job you want, download our Get that Gig eBook.
Also check out the 7 Habits of High Performing Radio Personalities ebook to learn the traits shared by successful air talent.
And, make sure to take your best shot by following the tips in our free Get That Gig seminar on demand here.
Seminar on Demand: The Get That Gig Seminar on Demand
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