by Tracy Johnson
In net sports like tennis and volleyball, you often hear the phrase “Just get it over the net!”
At most levels of competition, just getting the ball over the net consistently results in victory. Keep the volley alive until an opponent commits errors to lose.
You don’t win a match as much as avoid losing the match.
But that only works to a certain point.
When the stakes are higher, getting the ball over the net won’t win.
We’ve reached that point in radio. Being good enough to not lose is not good enough to actually win.
Most radio stations are good enough to stay on the air and not annoy listeners.
The music is good enough. Talent preps enough. There’s enough innovation. Sales pushes just enough. Promos and liners are okay.
It’s good enough to not lose. But it’s not enough to win.
Good enough is good enough only if all other sources of entertainment make enough mistakes so we come out ahead.
Forget that. I want to win by rushing the net, spiking the ball, acing serves and placing shots.
If it’s out of bounds, so what?! I’ll get the next point. Fault? No problem, here comes another serve! If the other guys win, it’s because they are better. But they have to win it, because I won’t sit back and lose.
Today, getting the ball over the net won’t win. Be better. Invest in your career and craft. Learn to be great.
And realize that doing something new and innovative won’t always be perfect. It’s going to suck at first. That’s okay. Fail big and fail fast. Modify, adjust and come at it again.
Isn’t that better than going through the motions, playing to “not lose”?
The time to be impressed with small victories is over. The time to play big is now.
Nobody wins Wimbledon by just getting it over the net.
Thanks to Ray Gibson, Managing Partner of Boss 104 and Star 101, and managing partner of Choice Broadcasting in Guam. Ray shared this story with his staff. Ray’s son plays volleyball. His daughter is a tennis player. His advice to coaching them has applications for all broadcasters. Listen to his stations Boss 104 here and Star 101 here.
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