by Tracy Johnson
Consumers have changed. Effective marketing is about helping the audience feel good about themselves in your presence. And your show is a function of marketing.
Watch this short video. If you replace “advertiser” with “air personality”… well, you get the point.
A research-based radio programming guide for what causes tune out and tune in. PERSONALITY MAGNET: Daily Show Prep Topics - Bits - Features - Games - More "The service is really […]
MY SOLO SHOW CAN BEAT YOUR TEAM SHOW: Are you on the air by yourself? There are special challenges in getting more personality without a partner to respond to. But you don’t need partners to […]
Is This Really Radio's Most Valuable Resource For Personalities Programmers and Promotion Managers?