2 Minute Drill: Connecting With Listeners

2 Minute Drill: Connecting With Listeners

by Tracy Johnson

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities can grow a fanbase by connecting with listeners.

2 Minute Drill: Connecting With Listeners

  • Listeners crave connection, discourse and acknowledgement.
  • Yet most radio personalities are DJs working shifts, not personalities performing shows.
  • Know who you are for by developing a target listener profile
  • Know who you are by building a 5 Star Character Brand.
  • Turn up the volume on your personality.
  • This will keep you out of the zone of mediocrity.
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"The service is really outstanding. I love the moral dilemma situations each day. We get tons of feedback from listeners. The topics in Personality Magnet drive real listener calls." - Andreas Hinsberger, Programming Chief, Antenne Vorarlberg, Austria

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