Use Twitter Like a Boss
by Tracy Johnson
The difference in being ignored on the air and actually being heard can be as simple as crafting a compelling hook. The hook can make otherwise self-absorbed stories much more relatable.
But most personalities don’t put enough time into crafting a compelling hook. When the topic is framed properly, it provokes curiosity and interest.
Hooks are the single most important element of the five-step storytelling process.
The sequence is: Hook, Setup, Dress-up, Payoff and Blackout.
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