Your character voice is rocket fuel for your brand, but many personalities don’t have a clear vision of who they are on the air. Great personalities perform a carefully curated version of their off-air personality on the air. And that starts with a detailed character brand profile to guide your performance.

This is one of the first things we do when I start working with a show. But until now, it’s hard to do on your own.

Get A Free Character Brand Profile

I worked it out with my friends at Radio Content Pro to adapt the entire system and make it available as a free tool for radio personalities. It’s easy, fast, and FREE.

Fernando Prieto is an early adopter. He’s blown away, and you will be, too:

What To Expect

Here’s how easy it is to get your profile:

Complete the Questionnaire: There are many questions, and the more time you spend on it, the better your profile will turn out. Answer thoughtfully and thoroughly. It should take at least 20 minutes and probably longer.

Click Submit: When satisfied with your responses, just hit Submit. You’ll get a link to download your detailed, thorough character profile in a few minutes.

Tips and Suggestions: The profile will be immediately useful, but you’ll also receive tips and suggestions for using it and applying it to your show.

Start Now

This is precisely what you need to turn the traits in your real life into a compelling character based on your authentic personality. Here’s what it can do for you:

Hijack Topics: It will help you find perspectives instead of merely presenting information and stories. I call it hijacking topics so the audience remembers what you said on the air about it. 

Confidence: You’ll have more power and confidence in your opinions. Complaints won’t bother you as much because you’ll know immediately if you perform authentically and calculatedly.

Inspiration and Preparation: Prep will become more enjoyable and productive.

And, there’s a bonus for Radio Content Pro users. Enter traits from your profile into RCP Sidekick (the AI bot on every page) to personalize any content. Sidekick will crank out content ideas crafted just for your personality.

When you get this right, everything else starts to fall into place.

Conclusion

This free character profile offer is a gift to personalities everywhere. It’s fast, amazingly accurate, and free, so there’s no reason not to take advantage of it.

Are you ready? Let’s start building your character brand now.

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