Personality Profile: Brooke & Jubal, a Franchise Built on a Feature
by Tracy Johnson
Brooke & Jubal are a syndicated show originating on Movin’ 92.5 in Seattle. They offer an excellent show, for many reasons, but at the heart of their success is the way they execute prank calls. Their benchmark feature is Jubal’s Phone Taps.
When you go on ‘Stern,’ you get the best insight into who the person is of any medium other than maybe the New Yorker,” says Bob Lefsetz, a music industry critic who writes the popular Lefsetz Letter.
Publicists urge their celebrity clients to hit “The Howard Stern Show” if they want to make an impact, and tidbits from those interviews spill onto gossip pages across the country.
They can be one of the most valuable tools in your arsenal, but they can also go south quickly. Jubal’s Phone Taps are well planned, thought through and well edited.
Brooke & Jubal’s Phone Taps
It didn’t take long for the show to identify the popularity of the feature, and when they did, they went all-in. As their library of content grew, they continued to expose more and more phone taps on the air, eventually playing an episode every hour. This paid off in research, and ultimately in ratings.
One of the things I like best about this feature is how they shine the spotlight on the audience, but highlight the show’s clever sense of humor. In this example, Jubal calls a guy who has just hooked up with “my best friend.” Listen as he takes the victim to task for his lack of expertise in the bedroom.
Best of all, it’s just good fun. Jubal is not aggressive or mean spirited, but is persistent. He leaves the “victim” laughing along with them, at least most of the time. And, the show is laughing along with the audience. This adds a charming ambience to the bit.
In this episode, Jubal poses as a waiter who calls a woman to thank her for leaving a $500 tip (she actually left $5.00)!
The story lines are creative and interesting. And the editing is outstanding. In fact, Jubal spends several hours per day creating the storyline, writing, executing and editing the feature. That’s what it takes to build a franchise!
Brooke & Jubal have several strong features, but their brand was built on the strength of phone taps. It may work for you, too. Just be sure you’re clever, creative and are willing to put in the time and effort to make it great.