7 Ways to Make A Great Impression at Station Appearances
by Tracy Johnson
Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But so many radio stations fail to make the impression they could with a little more planning and preparation. It makes me absolutely crazy to see poor representation at events or public appearances.
Stations can do a lot to improve promotions and events. There’s a guide to make those appearances promotions sizzle here. But what about air talent? It’s frustrating to come to a promotion and not be showcased as expected. Radio personalities may not be able to control details at the event, but there’s lot that can be controlled. Every time you meet a listener is an opportunity to make a connection and win a fan.
Here’s how to turn public appearances into fan-building events.
How To Make a Positive Personal Impression at Public Appearances
Politicians are masters of winning friends and influencing voters by shaking hands and kissing babies. Studies have proven that meeting a candidate in person greatly increases the likelihood of winning a vote.
It stands to reason that the chances to recruit listeners to tune-in increases when someone meets you at an appearance.
So doesn’t it make sense to do everything possible to capitalize on public appearances? In fact, by applying these tactics, it’s possible to absolutely turn every person you meet into a marketing opportunity.
In her book, How to Talk To Anyone, author Leil Lowndes says body language techniques are one of the most important, and overlooked, ways to make yourself more likable. Since likable personalities are listenable personalities, this is a valuable lesson to improve your personal brand.
She offers these tips:
Smile, But Save It
Don’t flash an immediate smile when greeting someone. This comes off as insincere, as if anyone in your line of sight would receive that same smile. Your goal is to make each person feel great in your presence by making them feel special.
Instead, pause and look at the other person’s face for a second, and then let a big, warm, responsive smile flood over your face and overflow into your eyes.
Even though the delay is less than a second, it will convince people the smile is sincere and personalized for them. This can add more richness and depth to how people perceive you.
it’s a small thing, but it makes the other person feel that they’ve had a deeper connection with you and that you’re genuinely happy to meet them.
Many times, personalities are distracted by crowds or activity surrounding the event. Listeners come up to shake hands and your eyes are constantly darting from one place to another. The listener gets the impression you’re not invested in the relationship. They feel that you don’t care.
Instead, practice the tactic of having sticky eyes.
Pretend your eyes are glued to your conversation partner’s with sticky warm taffy.
Even after they’ve finished speaking, don’t break eye contact. Then when you must look away, do it ever so slowly, reluctantly, stretching the gooey taffy until the tiny string finally breaks. Establishing an intimacy leaves a lasting impression.
A case study proved that subjects reported significantly higher feelings of respect and fondness for colleagues who used this technique.
Often public appearances are in group settings. Perhaps there’s one influencer that you want to make an impression on.
In a group of people, you should occasionally look at the person you are interested in, no matter who else is talking. If your attention is drawn to that person even when they are simply listening, you show that you are extremely interested in his or her reactions.
But be careful. This could also be a little creepy and make them feel uncomfortable. You should primarily watch the speaker, but allow your glance to bounce to your target when the speaker finishes interesting points.
This is most effective in social situations. Maybe you’re hosting a charity event and want to get closer to a television personality or reporter. Use the epoxy eyes technique.
The Big-Baby Pivot
People are conscious of how you react to them him subtle ways. Body language is often more important than the words you use.
When meeting someone, let them know they are important but turning your body fully toward them. Watch how adults react around babies. They go out of their way to make eye contact, get directly in front of them and their face lights up in a smile. Apply this technique with listeners, maybe stopping short of making baby-talk noises.
Give them the undivided attention you would to a baby.
Pivoting 100% toward a new person shouts, “I think you are very, very special.”
Limit The Fidget
If you want to appear credible, try not to move too much when conversation really matters. Do not fidget, twitch, wiggle, squirm, or scratch. Be calm. One way to relax is by controlling your breathing. Take deep breaths in and let them out slowly.
Then, relax your facial muscles to produce a more natural smile. This should allow you to simply fix a constant gaze on the listener and show them that you’re fully concentrated on the matter at hand, even if it’s just a short exchange of pleasantries.
Hang By Your Teeth
This is a visualization trick that will help you look more confident with your posture. Posture is another subtle body language sign that communicates your intentions to the other person.
Posture is “your biggest success barometer.” Just imagine a leather bit hanging from the frame of every door you walk through. Pretend that you are taking a bite on the dental grip, and let it sweep your cheeks into a smile and lift you up.
When you hang by your teeth, every muscle is stretched into perfect posture position. Your head will be held high, shoulders back, torso out of your hips, and feet weightless. Practice this consciously until it becomes a habit. Good posture is the first mark of a big winner.
Hello, Old Friend
Here’s an easy mind game to play with yourself to be instantly more likable.
When first meeting someone, imagine they’re an old friend. According to Lowndes, this will cause subconscious reactions in your body, from the softening of your eyebrows to the positioning of your toes. When you act as though you like someone, it becomes a self-fulfilling prophecy — you might really start to like them. Even those prize pigs!
It doesn’t matter if it’s a sales promotion at the tire store on Saturday afternoon or at a concert appearance for today’s hottest pop star. You’re in show-biz. If you’re in public, perform!
Follow these tips to fine-tune skills that can help you become more likable as a personality. It will probably go a long way in personal relationships too!
Tracy Johnson specializes in radio talent coaching, radio consulting for programming and promotions and developing digital strategies for brands.