by Tracy Johnson
Public appearances are one of the most powerful ways for radio personalities to win fans. That personal connection pays off in loyalty. But many radio stations fail to make the impression they could with a little more planning and preparation. It makes me absolutely crazy to see poor representation at events, promotions and public appearances.
Stations can do a lot to improve how they look at promotions. There’s a guide to make those appearances promotions sizzle here.
But what about air talent? It’s frustrating to come to a promotion and not be showcased as expected. Radio personalities may not be able to control details at the event, but there’s lot that can be controlled.
Every time you meet a listener in person is an opportunity to make a connection and win a fan.
Here’s how to turn public appearances into fan-building events.
Politicians are masters of winning friends and influencing voters by shaking hands and kissing babies. Studies prove that meeting a candidate in person greatly increases the likelihood of winning a vote.
It stands to reason that the chances to recruit listeners to tune-in increases when someone meets you at an appearance.
So doesn’t it make sense to do everything possible to capitalize on public appearances? In fact, by applying these tactics, it’s possible to turn every person you meet into a marketing opportunity.
In her book, How to Talk To Anyone, author Leil Lowndes says body language techniques are one of the most important, and overlooked, ways to make yourself more likable. Since likable personalities are listenable personalities, this is a valuable lesson to improve your personal brand.
She offers these tips:
Don’t flash an immediate smile when greeting someone. This comes off as insincere, as if anyone in your line of sight would receive the same smile. Your goal is to make each person feel special.
She recommends a short pause to look in the other person’s eyes for a second, and then let a big, warm, responsive smile come onto your face.
Even though the delay is less than a second, it will convince people the smile is sincere and personalized. This can add richness and depth to how people perceive you.
It’s a small thing, but it makes the other person feel that they’ve had a deeper connection with you and that you’re genuinely happy to meet them.
Many times, personalities are distracted by crowds or activity at the event. Listeners come to shake hands and your eyes constantly dart from one place to another. The listener gets the impression you’re not invested in the relationship. They feel that you don’t care.
Instead, practice the tactic of having sticky eyes.
Pretend your eyes are glued to the listener’s eyes with sticky warm taffy.
Even after they’ve finished speaking, don’t break eye contact. When you must look away, do it slowly, reluctantly, stretching the gooey taffy until the tiny string finally breaks.
Establishing an intimacy leaves a lasting impression.
A case study proves that subjects reported significantly higher feelings of respect and fondness for colleagues using this technique.
Public appearances are usually in group settings. Perhaps there’s one influencer that you want to impress.
In a group of people, try to occasionally look at a person you are interested in, no matter who else is talking. If your attention is drawn to that person even when they are simply listening, you show that interest in his or her reaction.
But be careful. This could also be creepy and make them feel uncomfortable. You should primarily watch the speaker, but allow a glance to bounce to the target when a speaker finishes interesting points.
This is most effective in social situations. Maybe you’re hosting a charity event and want to get closer to a television personality or reporter. Use the epoxy eyes technique.
People are conscious of how you react to them him subtle ways. Body language is often more important than words you use.
When meeting someone, let them know they are important by turning your body toward them. Watch how adults react around babies. They go out of their way to make eye contact, get directly in front of them and their face lights up in a smile.
Apply this technique with listeners, maybe stopping short of making baby-talk noises.
Give them the undivided attention you would to a baby.
Pivoting 100% toward a new person shouts, “I think you are very, very special.”
If you want to appear credible, try not to move much when conversation matters. Do not fidget, twitch, wiggle, squirm, or scratch. Be calm. Relax.
One way to relax is by controlling your breathing. Take deep breaths in and let them out slowly.
Then, relax the facial muscles to produce a more natural smile. This should allow you to simply fix a constant gaze on the listener and show them that you’re fully concentrated on the matter at hand, even if it’s just a short exchange of pleasantries.
This is a visualization trick that will help you look more confident with your posture. Posture is another subtle body language sign that communicates intention to the other person.
Posture is “your biggest success barometer” in person. Imagine a leather bit hanging from the frame of every door you pass through. Pretend that you are taking a bite on the dental grip, and let it sweep your cheeks into a smile and lift you up.
When you hang by your teeth, every muscle is stretched into perfect posture position. Your head will be held high, shoulders back, torso out of your hips, and feet weightless. Practice this consciously until it becomes a habit. Good posture is the first mark of a big winner.
Here’s an easy mind game to be instantly more likable.
When first meeting someone, imagine they’re an old friend. According to Lowndes, this will cause subconscious reactions in your body, from the softening of your eyebrows to the positioning of your toes.
When you act as though you like someone, it becomes a self-fulfilling prophecy — you might really start to like them. Even prize pigs!
It doesn’t matter if it’s a Saturday afternoon promotion at the tire store or a concert appearance for today’s hottest pop star. This is show-biz. Perform!
Follow these tips to fine-tune skills that can help you become more likable as a personality. It will probably go a long way in personal relationships too!
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