by Tracy Johnson
There’s nothing like a great personal story to hold listener attention and endear air talent to an audience. They are character-defining moments of unique content that no other personality can copy. But personal stories are hard to tell, and often fraught with peril.
Much can go wrong in telling personal stories. Sometimes they become self-absorbed. Often they lose focus, deteriorating into a sea of useless details that nobody really cares about. On occasion, a co-host takes the story on a detour, from which it never returns.
But when it all comes together, it’s simply magic.
In Houston, Rachelle and Carder are the morning team on Contemporary Christian KSBJ, one of the country’s most successful CCM stations. The show is terrific, full of relatable, listener-focused content.
We’ve been working on creating stickier stories, with tactics that lead listeners to a dramatic conclusion. And they nailed it.
Listen to Rachelle’s story about a sweet and hilarious moment with her son.
This break is filled with great things! Here are a few of my favorite moments:
Learning to tell personal stories from real life observations should be at the top of every personality’s list of long-term objectives. It’s the one thing that bullet-proofs you against all other competition.
When it works, it sounds easy, almost effortless. But it’s not. Telling great personal stories on the air is hard. That’s why I spend so much time teaching it to my clients and in the Audience Magnet Course and emphasize it in seminars, such as this Storytelling webinar on demand.
How are your personal storytelling skills? Send along your audio. I’d love to hear it.
How To Tell Personal Stories Without Being Self Absorbed
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