So you want to be a legendary air personality. Great. I want to help those dreams come true. But you have to take the first step by answering 5 critical questions. The questions have never been more relevant, and your answers have never been more important. These are challenging questions, and here’s a fair warning: One of the questions may scare you.

Only you can answer these questions. My team and I can help find the answers, or you may get inspiration and guidance from a manager or mentor. But discovering the answers and building your career is all about you.

Take some time over the next few days or the next two weeks going into the new year, and reflect on each question. The answers will provide clarity and a sense of purpose. Armed with the vision that comes from these answers, you can advance on your Personality Success Path.

The Questions

There are no right or wrong answers, but having clarity in your responses matters. Invest some time. Think it through. Take notes. When you have an “aha” moment for each question, write a detailed answer. Then, come back in a day or two and review it. The second draft will be better.

Question #1: What prevents you from greater success? 

Everyone has barriers. It’s important to identify and overcome them. Is it fear? Not having enough time or resources? Lack of training? Do you need more insight or motivation? Maybe you’re waiting for the right opportunity. Are you at the wrong station or time slot? Is your cohost or partner holding you back? Would you be better with a stronger PD, manager, or company that supports your talent and goals?

Maybe it’s you. Do you commit to your success? Have you done everything you can to reach your potential?

Identify everything that is in your way of being great. Be honest and thorough. When you have compiled a list and supported it with details, rank the barriers from most to least difficult.

Question #2: What do you need to overcome those barriers?

What specific things would help you overcome the obstacles? Do you need good coaching? Do you feel stuck in the Zone of Mediocrity? Maybe you need new ideas. Would a content service help? Could that be the inspiration to move forward? How about a mentor or support network?

Make a list of specific things that could break down each barrier.

Question #3: What are you willing to do?

Success happens when opportunity meets hard work. You may not be able to control the timing of opportunities, but you are responsible for the effort.

How far are you willing to go? Are you willing to change stations? Formats? Markets? Companies? Will you invest more time and effort in the content creation process?

Will you take risks? What if you had to move to a smaller market to get the opportunity to develop your skills? Would you take a lower-paying job to get in a position to move ahead? Are you willing to host events without a talent fee? Would you start a podcast to learn to expand your skillset?

Are you willing to invest in yourself and pay for tools, services, and training that move you forward?

How badly do you want it? Make a list of actions with a timeline.

Question #4: What do you do better than anyone else?

In other words, what are your gifts? Don’t be shy. Everyone has unique characteristics that make you stand out. Winners capitalize on those things. What are yours? If you were a superhero, what would be your power?

Identify why listeners should be attracted to you and care about your show. How will they know who you are? What will make them fall in love with you? Until you understand yourself and who you are on the air, you will have difficulty building and leading a fanbase.

The Most Difficult Question

Before answering the final question, finish the homework for the first four questions. You’ll be frustrated trying to answer this first, but answering the other four in detail will shine a brighter light and lead you to the answer for Question 5.

Warning: Don’t read this unless you’re ready to evaluate your career and personality honestly. This is the scary one that keeps some personalities up at night.

Question 5: What would listeners miss about you if you disappeared from the radio forever?

Sure, they might notice. Some would call to find out what happened. But would there be a void in their life? In other words, what is your purpose, and why do you matter?

A purpose is a reason to exist. Your purposes should be more than to generate ratings and cash bonus checks. That’s an outcome, a reward for fulfilling your purpose. 

A purpose is fuel for your engine.  


These are essential self-evaluation questions. It’ll take time to find answers that put you in a position to move your career path forward. You may need help from a trusted partner, mentor, or coach. Sometimes all you need is an outside perspective to see things that were unclear.

The answers to these questions will provide your insight and set you up for the next year. It may even lead to achievable, meaningful New Year Resolutions, though you don’t have to wait for the calendar to turn to get started.

Let me know how I can help.

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