Morning Radio Blog

The Art Of Performance: Ranting Is Not Storytelling

Ranting has taken over social media. Isn’t it amazing that so many people think their Facebook or Twitter feed is a bully pulpit to try and change your opinion. But it doesn’t work, does […]

How To Program, Perform and Promote Through This Emergency

Nothing like this has ever happened before. So there’s no model. No template. What should radio stations do now in response to the fast-moving worldwide disaster that impacts every single person in the world? […]

Performing To a Template

The most successful performers today break many rules cherished by radio broadcasters. Online personalities produce YouTube videos that are technically sloppy, not slick. Podcasts are longer than the content merits. The stories meander, sometimes […]

Tips To Improve Morning Show Promos

Promos designed to improve the results for a high profile radio show are important. Positioning personalities and character traits are also important. That means the time devoted to airing morning show promos is valuable. […]

How To Become a Morning Person

Some radio personalities have decided they can’t reach their potential because the great gigs are for morning shows and “I’m not a morning person”. Even many morning shows I work with regularly lament how […]

7 Tips For Better Contests

Radio contests are terrific. It’s a match made in heaven. Radio has a large reach (Cume), the ability to motivate audiences (dynamic personalities) and a responsive audience. But many stations miss out on a […]

Open Letter to Radio: It’s Time To Develop Personalities

The new year has started with dramatic signs that point to a trend that’s been coming for many years. Nobody should be surprised. Technology continues to relentlessly encroach on radio. And it’s time for […]

Starbucks Lessons on Ratings Growth

The radio ratings formula is a mystery to many, but it comes down to cume and TSL (Time Spent Listening). Cume is the total number of listeners. TSL is the number of quarter hours […]

Escape The Radio Zone of Mediocrity to Launch Your Career

Radio personalities either have an impact on listeners or not. Everyone on the air is either a personality or announcer. There’s nothing in between. Radio needs more true personalities. So what holds some back? […]

The Great Radio Purge of 2020

What a start to 2020. Nearly everyone in the radio industry has either lost a job or knows someone who has. The Great Radio Purge came suddenly and cut deep. And there may be […]