Morning Radio Blog

Get More Phone Calls With a Better Invitation To Call

Radio personalities all over the world report that phone calls to radio stations are lower than ever. It’s true, and there are many reasons for the decline in call volume. But there are a […]

Why Radio Should Focus On Winning Fans, Not P1s

Radio programmers biggest problem isn't really TSL, or even getting more P1s. The challenge we face is turning existing listeners into fans.

Radio’s Best Prank Call Feature Now Features YOUR Talent

What the heck is a Phone Jibba? It's a daily, syndicated prank call, and one of the funniest things you can add to your show. Best of all, it's now available as a no-host version. Check it out.

Working With Talented People

Great radio personalities have a superpower that is hard to understand and can't be taught. Working with these truly talented people is simply different. It requires unique coaching skills.

Radio Personalities Should Be The Face of Your Brand

I’ve been saying it for awhile now, and it’s time to say it again. Air personalities are the future of radio. And it’s high time to make them the face of your brand. In […]

Radio Promos Must Do At Least One Of These 3 Things

Every element on the radio is an opportunity to promote, position and entertain. That includes promos. A great promo will accomplish these 3 goals.

Casting A Radio Show: Why 3 Is The Perfect Number

Casting a radio show is hard. Managers and programmers invest a lot of time and energy into finding the perfect mix of personalities to attract fans and deliver ratings. While there’s no single formula […]

Personality Profile: Jonathan Wier And The Path To #1 in Kansas City

The email landed in my inbox from Jonathan Weir. In short, he said, For the first time ever my show (The Jonathan Wier Show 6-9pm on KMBZ in KC) is #1 in every single […]

5 Listener Comments That Will Suck The Life Out Of You

We love listeners, and we hope they love us. And if we ask the right way, and really listen to their answers, they can provide a ton of insight for creating more compelling radio […]

Personalities: Be Proactive To Get Feedback

An increasingly common complaint from radio personalities is how little feedback they get from managers and program directors. As budget reductions continue to consolidate duties, overworked PD’s often don’t make time to listen to, […]