Morning Radio Blog

Are You Performing a Show or a Shift?

There are two types of radio personalities. Those who are in the entertainment business and those who are fulfilling their job requirements on the air. There is nothing wrong with either. But one is […]

6 Key Things Every Staff Member Needs To Know

As a programmer or morning personality, there are two audiences. One is obvious and important: The listener. They’re responsible for the ratings bonus. The other is often ignored: It’s the internal team. This audience […]

A Programmer Air Checks Santa

What would happen if Santa Claus were an air talent, and a programmer were to review his performance? Here’s how it may go if a programmer air checks Santa. It’s mostly a one-way discussion, […]

Concentration of Force Unlocks Your Power

For those who subscribe to Sun Tzu’s The Art of War, this will be familiar. Tzu was an ancient Chinese general and military strategist. His philosophies on fighting wars became a marketing playbook for […]

Get That Gig Q & A

The Get That Gig seminar was wildly successful, and a week later, more and more questions come in. It’s exciting to see so many personalities, programmers and other radio pros use the tools and […]

Should Your Station Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. In many markets, multiple stations battle it out to win the season. On the surface, it seems like a great idea. Radio stations […]

5 Ways To Surprise Listeners and Hold Their Interest

Radio folks love consistency. Programmers and personalities thrive on delivering exactly what audiences expect. Turn on the radio, hear what is expected. Do it often enough and habits will form. That’s not a bad […]

Helping Air Checkers Learn to Air Check

Attention, Air Checkers! It’s time to raise your game. For some, that means you have to start playing the game. Either way, the time is now. Program directors have more responsibility than ever before. […]

There Are Only 3 Ways To Increase Radio Ratings

Most likely, you know how radio ratings work, you’re probably wondering how a broadcaster should respond. Playing the Ratings Game is both art and science. In this article, I’ll share the only 3 ways […]

Radio Personalities Need More Presence

Developing a winning radio personality is like building a relationship with listeners. It takes time to grow a bond. It can’t be rushed, but managers can accelerate growth through the five stages of my […]