Morning Radio Blog

7 Tips For Better Contests

Radio contests are terrific. It’s a match made in heaven. Radio has a large reach (Cume), the ability to motivate audiences (dynamic personalities) and a responsive audience. But many stations miss out on a […]

Open Letter to Radio: It’s Time To Develop Personalities

The new year has started with dramatic signs that point to a trend that’s been coming for many years. Nobody should be surprised. Technology continues to relentlessly encroach on radio. And it’s time for […]

Starbucks Lessons on Ratings Growth

The radio ratings formula is a mystery to many, but it comes down to cume and TSL (Time Spent Listening). Cume is the total number of listeners. TSL is the number of quarter hours […]

Escape The Radio Zone of Mediocrity to Launch Your Career

Radio personalities either have an impact on listeners or not. Everyone on the air is either a personality or announcer. There’s nothing in between. Radio needs more true personalities. So what holds some back? […]

The Great Radio Purge of 2020

What a start to 2020. Nearly everyone in the radio industry has either lost a job or knows someone who has. The Great Radio Purge came suddenly and cut deep. And there may be […]

Radio Personality Tips on Likability From Newspaper Death Notices

One of the most important traits of winning radio personalities is to develop a genuine, likable nature. Some are born with it. Others have to learn it. Here’s a most unlikely source: Newspaper death […]

Must Have Personality Traits For Radio Talent

This is the time most folks set goals with the intention of charting a course to a better year. Many stations set ratings or revenue goals. But there are so many variables, it often […]

New Year Resolutions For Radio Personalities

It’s time for New Year Resolutions again. To make lasting adjustments, it’s important to establish specific goals with a timeline. Doing it at the beginning of a year is a natural time to refresh, adapt and make […]

Storytelling Skill: Drop Audio Breadcrumbs

Isn’t it amazing how drama causes us to do things we ordinarily wouldn’t? An artist leads an audience through a maze of entertainment anxious to hear how a story will turn out. On the […]

Winter Meetings Lessons For Radio Talent

As a baseball geek, I get excited when the MLB Winter Meetings come to San Diego every few years. It’s a rush to hang out in the hotel lobby and watch the action unfold. […]