Morning Radio Blog

Personality Profile: Free Beer & Hot Wings & Selfish Radio

It’s one of the most unique names in personality radio. They have built a network of affiliates from their hometown of Grand Rapids, Michigan. And they continue to build their career with selfish radio. […]

Should Your Station Play All Christmas Music?

Every year, more and more stations flip to all Christmas music. In many markets, multiple stations battle it out to win the season. On the surface, it seems like a great idea. And this […]

Radio Personality Tips on Likability From Newspaper Death Notices

One of the most important traits of winning radio personalities is to develop a genuine, likable nature. Some are born with it. Others have to learn it. But regardless, a likable good nature is […]

How To Cross-Promote Topics On Social Media

There’s no doubt that phone response on radio shows has declined. There are many reasons, but the problem is compounded by changes in listening patterns that have yet to return to “normal” levels (pre-COVID). […]

3 Can’t Miss Bits For Radio Shows

There aren’t many radio segments you can count on to deliver a great listener reaction and attention. In fact, there are no sure things. But these can’t miss bits come as close as possible. […]

Leverage Your Brand & Make Money With Merchandising

Every radio manager is looking for a new revenue stream. Every PD is trying to find ways to increase visibility and presence. And every promotion manager is desperate for finding ways to build a […]

MSBC 2020 Is a Rare Opportunity For Newbies

It’s no secret that radio companies are extremely cost-sensitive. It’s been tight for quite a few years now, but this year has been extreme. I’ve talked to hundreds (yes, literally hundreds) of personalities and […]

2 Minute Drill: Show Prep Tip on Timeliness

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio personalities can be more […]

What They Hear Is All That Matters

What we think we communicate and what is actually communicated, are two different things. That’s true in real life exchanges, and when radio personalities perform on-air. It’s easy (and common) to assume the audience […]

2 Minute Drill: How to Coach Struggling Talent

The 2-minute drill is a weekly video featuring radio consultant and talent coach Tracy Johnson. Each short episode focuses on an aspect of personality radio. Tracy talks about how radio programmers can coach struggling […]