Morning Radio Blog

The Benefit Of Great Promos: What’s Your Number?

Today’s programmers are hyper-focused on keeping their stations tight, short, and as clutter-free as possible. That’s good. But in some cases, the emphasis is on being short, not tight. And there’s a difference. Some […]

Personality Profile: Andrea Duffy on Improv & Radio

Thank you for the feedback and comments about my Prepare Tight, Perform Loose seminar. The response has been overwhelmingly positive. And one thing is clear: You love Andrea Duffy. She shared how broadcasters can […]

The Power Of the Pause & The Listener Experience

Broadcasters seem to have an innate fear of silence. We dread “dead air” and rush to fill each millisecond with something – anything. But doing so eliminates one of the most powerful tools of […]

You Have To Hear This Amazing Imaging Promo

Sometimes a piece of audio comes along I have to share. I just received an amazing imaging promo for 99.5 The Wolf in Dallas and it’s a terrific example of validating audience choices. A […]

Lee Abrams Explains Why You Get Complaints-And More

Lee Abrams is a programming genius. You probably know who he is. If not, look him up. Lee is one of the most forward-thinking yet grounded programming minds of this generation. Recently, I discovered […]

Personality Profile: Nick Michaels

The late Nick Michaels was a master of station branding and production. His promos were brilliant. His positioning pieces caused listeners to feel the essence of the radio station. Emotional, pointed content punctuated his […]

4 Things Personalities Can Do To Bring Listeners Back To Radio

It makes some broadcasters feel good to read a story based on manipulated research reports that claim radio listening is as strong as ever. I’ve even seen some that claim radio listening is higher […]

Introducing AudioLogger: You’re Going To Want This

There is a new app that records every moment of any station in the world. The audio is instantly available to listen, edit, and export with a couple of clicks. And you can convert […]

Promo Power Webinar Questions & Answers

Here are the promo power question and answers from the seminar Promo Power. To watch the full seminar on demand anytime, click here. Questions answered include: When you talk about getting rid of pronouns […]

This New Data From YouTube Will Help Your Radio Station

Radio programmers face a major challenge. Listening habits have been disrupted and have yet to return to levels that will sustain ratings and regain lost revenue. Decisions made right now are critical. The audience has […]