The art of telling a great story is being able to insert your personality into a topical discussion in a relatable way. When there are multiple moving parts involved, that can be difficult. Here’s an interesting example from The GetUp Crew at Hot 96.9 in Boston.

First, the ingredients:

  • Cohost Melissa is a frequent visitor to local casinos. The show teases her about having a gambling problem (addiction), which is a key part of her Character Profile.
  • This segment took place around the time McDonald’s had reintroduced the McRib Sandwich.
  • An interesting listener/caller named Joe had recently told the show about his obsession with the sandwich.

Listen to how the show references the story in a topical discussion and turns something ordinary into an interesting character-defining story.


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