You probably heard about Matty Siegel “quitting” his top-rated show on KISS 108/Boston Wednesday morning, only to return Thursday. The trigger was a mandate from management to stop talking about Demi Lovato’s announcement of her binary identity. Discussing difficult topics is a challenge for many radio shows.

He has equity in the market that has been earned over his four decades of winning ratings in a very competitive market. Listeners care about Matty and he has earned the right to exercise judgement on what fits his show and what doesn’t. Fans love him for “who he is”. He is one of the rare personalities in Stage 5 (Love) of the Personality Success Path.

Here’s Matty’s rant as he “quit” his job and walked off the air.

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