Every year, B98.5/Atlanta’s Tad & Drex (and Kara) support families in need in the Atlanta area with their Merry Little Christmas campaign. It’s similar to the Christmas Wish promotion detailed here.
Starting in November, the show solicits nominations of families that have had a difficult year. They then work with partners, sponsors, and listeners to make those dreams come true.
In December, the show took care of 15 families! The key to their success? The team tells a terrific, heartfelt story and gives listeners a chance to participate. Here’s an example of how it sounds: