Many programmers insist that personalities should stick to a single topic in each segment. The whole “one thought per break” mentality is a good discipline for shows that aren’t able to transition between multiple topics. But strict adherence to that rule limits potential.

CHR KMVQ/San Francisco has a great morning show that is in the process of mastering the art of stacked content, or managing multiple pieces of content seamlessly in one talk segment.

Here’s a recent example from Benny, Nicki, and Greg:



Here’s why I love it:

  • The show stays focused! They’re clearly listening to what is happening on-air and responding to one another.
  • None of the topics are extended. It moves quickly. Benny advances the conversation at just the right time throughout the segment.
  • absolutely love how the show teases each other while singing Earth, Wind, and Fire’s September. It’s awesome.
  • They play a fast-paced round of Would You Rather questions that reveals character from all three cast members without letting any of the dialogue take the show down a “rabbit hole”.
  • None of the individual topics would merit an entire talk break on their own. But put them together, and it’s a medley that becomes greater than the sum of the parts.
  • And they transition out of the segment with highly effective teases for upcoming content.

This is outstanding execution and entertainment!

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