The best content is something that only you can do. This is an example of taking advantage of individual gifts and unique talent to truly stand out on the air.
Y100/ Green Bay morning team of Shotgun and Charli have a fun, interactive show, punctuated by Charli’s great storytelling skills and Shotgun’s smooth hosting. The show sounds great. Check them out sometime here. But one thing stands out above everything else. Shotgun is a talented musician, and he applies those skills with an original song performed at the end of their Entertainment Report each morning.
It’s truly fantastic. Many stations program an entertainment segment. The content isn’t unique. But nobody sounds like this show. Here’s a sample: