Sarah Taylor is the midday personality on Contemporary Christian Spirit 105.3/Seattle. She’s a terrific personality, mostly because of her ability to pour herself into otherwise ordinary breaks. It’s what I all ize-ing content.

Radio personalities should treat each break as an opportunity to entertain the audience. Even those short segments over the intro of a song. And even liner cards for the same promotion, contest, or appearance that have to be read day after day.

Here’s an example of Sarah performing an ordinary liner she’s probably read 100 times. But listen to the word picture she paints to promote the Jars Of Clay concert:

  • She doesn’t just mention scones. It’s warm scones, fresh out of the oven.
  • And you don’t have just one, but one in each hand.

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