The Free Beer & Hot Wings Show (syndicated across the U.S.) is one of radio’s best-kept secrets. The talk show targets adult men. Most of the show is irreverent, funny, and an engaging balance of exploring the oddities of real-life situations with locker-room humor.

But they also have a lot of heart. And this is proof they know how to use it! This is a demonstration of how to make a strong emotional bond with listeners. And it’s not a one-time thing. That’s an important part of growing “roots” with fans. Listen to how the show came to the rescue of a listener and his family.




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