One of the things I love about Roula and Ryan on KRBE/Houston is how creatively they package features. They always sound excited to present the story but find a way to bundle it in a memorable and familiar brand. The Panic Button is an example of that expertise.
The feature itself is common: A listener has a situation, calls the show, and the team discusses what they should do about it. It’s similar to Group Therapy, Forgive And Forget, and a variety of other story-based relationship problems.
Panic Button works so well because:
- It can apply to many different types of situations and scenarios.
- It adds a sense of urgency. Listeners don’t just have a problem. They’re pushing the Panic Button.
- The name conjures an action, which adds life and excitement to the segment.
Here’s an example of a recent Panic Button story: