Morning Radio Audio Analysis

Here’s What a Genuine, Funny Personal Story Sounds Like [audio]

Personality radio is a funny thing, isn’t it? Sometimes it’s not at all about the content. It’s all about relatable conversation and genuine reaction. Here’s a funny personal story, courtesy of Pat & JT […]

This Radio Segment Goes Viral: 90 MILLION Views and 250,000 Shares…in Five Days [audio]

If you know anyone who claims radio is dead and air personalities don’t influence their audience, point them to this article. This one radio segment has ignited social media. This radio segment goes viral. […]

Steal These Creative Personality Promos That Drive Image, Online Traffic and Tune In [audio]

It’s hard to truly change listener behavior. But with consistently effective promotion, we can persuade listeners to find us and use us more. Creative personality promos are important for air talent. But applying some imagination […]

Feature: Million Dollar Dilemma [audio]

The Million Dollar Dilemma can lead to phone calls from listeners and generate conversation that helps with character definition. It’s an updated version of Would You Rather, with an interesting twist of adding big […]

4 Ways to Turn Up The Volume on Your Personality [audio]

You hear a lot about cutting through the clutter to actually get your audience to hear you. It’s a noisy world. To get through, you have to turn up the volume on your personality. […]

Are You Stuck? How to Forage for Ideas [audio]

Content is everywhere. It’s all around, if we’re alert to it. All it takes is an awareness to forage for ideas in the most unlikely of places. As you know from Turn Daily Life Into […]

Heart Promotion: Give or Take [audio][video]

Promotions that tug at the heart don’t have to be wimpy. And they’re not just for AC stations. Give or Take is a promotion idea with an edge. And a ton of drama. You’ve […]

Being Personal In Times of Tragedy Requires Being Vulnerable [audio]

You never know when an opportunity to really connect with listeners on an emotional level will present itself. Are you prepared? Being personal on the air, and connecting through personal storytelling requires being vulnerable. […]